Model Car Citroën 2 CV white and red La vache qui rit

This charming miniature of the Citroën 2 CV in the colors of La vache qui rit captures the essence of an iconic collaboration between French automobiles and the advertising world. With its bright white dress enhanced with vivid red, this faithful reproduction immediately evokes the golden age of promotional vehicles that traversed the roads of France.

A true collectible item for car enthusiasts and fans of French advertising heritage, this miniature showcases the marketing ingenuity of the years when the Deudeuche was the queen of French roads.

Features of the miniature

• Model: Citroën 2 CV La vache qui rit
• Brand: Citroën
• Scale: 1/43rd
• Color: White and red
• Protective case included: Yes

The original model: an advertising icon

The Citroën 2 CV version La vache qui rit represents one of the finest examples of promotional vehicles in the history of French automotive. This special edition of the famous Deudeuche was used by the cheese brand for its advertising campaigns and on-ground marketing operations. The striking contrast between the pristine white body and the bright red accents immediately recalled the visual identity of the processed cheese brand.

These promotional vehicles primarily circulated in the 1960s and 1970s, a time when the 2 CV was at its commercial peak. Their mission was to travel across France to promote the brand’s products at fairs, markets, and local events. The mechanical simplicity and legendary robustness of the 2 CV made it the ideal vehicle for these itinerant missions.

The commercial impact of these promotional vehicles was considerable, actively contributing to the territorial anchoring of the La vache qui rit brand in the French collective imagination. Their presence on the roads helped strengthen brand awareness while relying on the growing popularity of the Citroën 2 CV.

Citroën in the 2 CV years

When the 2 CV was launched in 1948, Citroën was going through a period of reconstruction after World War II. Under the leadership of Pierre-Jules Boulanger, the brand with the chevrons aimed to democratize the automobile by creating a vehicle accessible to the greatest number. This revolutionary project sought to motorize rural France and accompany the social changes of the post-war era.

Citroën’s philosophy at that time was based on technical innovation and accessibility. The 2 CV perfectly embodied this vision with its avant-garde design, revolutionary suspension, and low price. The French brand then established itself as an audacious manufacturer, not hesitating to disrupt the established codes of the automotive industry.

In the decades that followed, Citroën confirmed this reputation for innovation with models like the DS or the Ami 6. The collaboration with iconic brands such as La vache qui rit was part of this approach of closeness to French society and reflected the successful integration of the 2 CV into the national cultural landscape.

Complete your miniature collection

This miniature of 2 CV La vache qui rit holds a special place in the world of French miniature cars. It fits perfectly into collections dedicated to Citroën 2 CV miniature cars and enriches thematic sets dedicated to promotional vehicles. Its unique character also makes it an excellent addition to collections of French miniature cars.

Collectors passionate about the automotive history of the 1960s and 1970s will find in this miniature an authentic testimony of the golden age of automotive advertising. It harmoniously dialogues with other reproductions of promotional vehicles and ideally complements thematic collections dedicated to the French advertising heritage.

This piece will appeal to both Citroën enthusiasts and collectors specializing in vintage advertising objects. Its 1/43 scale facilitates its integration into most collections, while its bright colors and meticulous finish make it a particularly photogenic piece for presentations and exhibitions.