Model Car Citroën 2 CV AZ blue and blue with OCEANIC radio - television advertising - Norev (sealed)
Echelle: 1/43ème
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This Citroën 2 CV AZ miniature in OCEANIC radio-television advertising livery represents an authentic testament to the golden age of French vehicle advertising. Made by Norev with remarkable care, this faithful reproduction captures the essence of a France in the midst of modernization during the 1950s-1960s.
A true collector's piece, this miniature appeals to both car enthusiasts and lovers of French advertising history, perfectly embodying the entrepreneurial spirit of the post-war era and the marketing ingenuity of the time.
Features of the miniature
- Model: Citroën 2 CV AZ
- Brand: Citroën
- Scale: 1/43
- Color: Blue with OCEANIC advertising markings
- Manufacturer: Norev
- Protective case included: Yes (sealed)
The Citroën 2 CV AZ: popular automotive revolution
Launched in 1948, the Citroën 2 CV AZ embodies the democratization of the automobile in France. Designed before the war by engineer André Lefèbvre under the direction of Pierre-Jules Boulanger, this "TPV" (Very Small Car) was meant to motorize rural France. Its revolutionary specification required it to carry two farmers in clogs with 50 kg of potatoes at 60 km/h, while consuming 3 liters every 100 kilometers.
The 2 CV AZ stood out for its remarkable technical innovations: interconnected torsion bar suspension, air-cooled two-cylinder engine, and self-supporting corrugated body. These features gave it a legendary toughness and exceptional ability to traverse all types of terrains, from country paths to urban boulevards.
The commercial success was immediate and lasting. Produced in over 5 million units until 1990, the 2 CV became the most popular French car of all time, symbolizing social emancipation and the modernization of the country.
Citroën: a pioneer of automotive innovation
In the 1950s, Citroën solidified its reputation as an innovator with the 2 CV, after having revolutionized the French automotive industry with the Traction Avant. André Citroën built his brand on technical audacity and accessibility, creating vehicles intended for the many without sacrificing ingenuity.
The company, founded in 1919, quickly established itself as a forerunner in marketing and communication. Citroën's advertising campaigns left a mark, using all available media, from building façades to vehicles themselves transformed into mobile promotional billboards.
This maximum visibility strategy perfectly fit the ethos of the chevron brand, which did not hesitate to light up the Eiffel Tower or organize spectacular expeditions to showcase its vehicles worldwide.
The 2 CV, mobile ambassador of modernity
Advertising 2 CVs like this OCEANIC radio-television version constitute a lesser-known but fascinating part of the history of French automobiles. In the 1950s-1960s, these vehicles transformed into advertising media crisscrossed France, symbolizing the country's modernization and the emergence of the consumer society.
OCEANIC, a company specializing in radio and television, used these branded 2 CVs to promote its products throughout France. These mobile sign vehicles allowed access to a rural clientele still unfamiliar with new audiovisual media, creating a direct link between seller and potential buyer.
The association between the 2 CV and new communication technologies created a : this intentionally rustic and simple automobile became the vehicle for promoting the most advanced technological innovations of the time. This dichotomy perfectly reflected the social transformations of France during the Glorious Thirties.
These advertising vehicles have become privileged witnesses of a time when France was definitively transitioning into modernity, gradually giving up its rural traditions to embrace the promises of technological progress and mass consumption.
Complete your miniature collection
This advertising Citroën 2 CV AZ holds a prime place in the world of French miniatures, particularly sought after by collectors passionate about advertising vehicles and Citroën 2 CV models. Its rarity and historical authenticity make it a sought-after piece for lovers of miniature French cars.
It perfectly harmonizes with other models from the 1950s and ideally complements a collection dedicated to classics from 1950 to 1979. Enthusiasts of French automotive history will find an authentic testament to the social and economic evolution of the country.
This miniature will particularly delight collectors seeking narrative pieces rich in history, as well as enthusiasts of Norev miniatures known for their fidelity and remarkable finish quality.
Même marque : Citroën
Frequently Asked Questions
How to understand the scales of miniatures?
Scale indicates the reduction ratio between the real car and the miniature. For example, at 1:43 scale, each centimeter on the miniature corresponds to 43 centimeters on the real vehicle.
Concretely, a 1/18 scale Ferrari model is approximately 25-30 cm long, while in 1/43 scale it measures approximately 10 cm.
What scales are available?
Our model cars are mainly offered in 1/43, 1/24, 1/18 and 1/87 (HO) scales. The scale is always indicated in the product sheet.
The smaller the second number, the larger the model car (e.g. 1/18 is larger than 1/43).
Does the model car come with protection?
Yes, each model car is systematically delivered in its protective box. This box preserves the collectible value and protects your model car from dust and shocks.
How is my package protected during transport?
We package each order with the utmost care: bubble wrap, appropriate cushioning, and polystyrene. Your model car is perfectly secure during its journey.
What is the delivery time?
In-stock items are shipped within 24-48 hours. Please allow 2-3 business days for France via Colissimo or 4-5 days via Mondial Relay.
The model car is no longer in stock, when will you have it?
It's impossible for me to know exactly when I'll receive a new stock because I receive arrivals in dribs and drabs. Please contact me so I can keep you informed as soon as it's available.
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