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Illustration Voitures Rétros Vintage France
The True Story of the BMW Logo That No One Tells

Receive a fascinating story about this iconic German brand by email and enrich your passion for cars with this little-known anecdote.

Did You Know? Anecdotes and Curiosities about our Miniatures

Why does BMW use the famous kidney-shaped grilles?

BMW kidney grilles are inspired by the radiator architecture of early BMWs from the 1930s. This distinctive shape allows for optimal engine ventilation while creating the iconic visual identity of the Bavarian brand.

What do the letters BMW mean and why is the logo blue and white?

BMW stands for Bayerische Motoren Werke (Bavarian Motor Works). The logo features the colors of the Bavarian flag: blue and white. Contrary to popular belief, it does not depict an airplane propeller, but rather the regional colors of this German province.

Which BMW revolutionized car design in the 1970s?

The 1977 BMW 7 Series E23 introduced the concept of 'flame surfacing', a design technique using curved surfaces and strong character lines. This aesthetic approach became BMW's signature style and still influences the design of their vehicles today.

Why is BMW nicknamed 'The Ultimate Driving Machine'?

This slogan, created in 1975, reflects BMW's philosophy of prioritizing driving pleasure above all else. The Bavarian brand perfectly balances its vehicles with 50/50 weight distribution, sport suspensions, and precise steering, creating a unique feeling of connection between the driver and the road.

What BMW innovation from the 1980s is now found in most high-end cars?

BMW was the first to popularize ABS (anti-lock braking system) on its production vehicles in the 1980s. This technology, initially developed for aeronautics, is now standard on virtually all modern vehicles and has significantly improved road safety.