Studebaker Model car

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Illustration Voitures Rétros Vintage France
The Day Raymond Loewy Almost Ruined Studebaker

Receive by email the little-known story of this American automobile brand that has left its mark on the industry for over a century.

Did You Know? Anecdotes and Curiosities about our Miniatures

Why was Studebaker one of the most innovative car brands of the 1950s?

Studebaker was renowned for its avant-garde designs, notably thanks to the work of Raymond Loewy. The brand introduced revolutionary styling cues like fender-mounted headlights and aerodynamic lines that influenced the automotive industry for decades.

What is special about the Studebaker Avanti launched in 1962?

The Avanti was revolutionary with its fiberglass body and futuristic design without a traditional grille. It was also one of the fastest production cars of its time, capable of reaching over 270 km/h (170 mph), and set several speed records at the Bonneville circuit.

Why are Studebakers so sought after by collectors today?

Studebakers are prized for their relative rarity and unique design, which stood out from other American manufacturers of the time. Since the brand ceased production in 1966, these cars represent an important but little-known chapter in American automotive history, making them highly sought-after collector's items.

What was Studebaker's iconic advertising slogan in the 1950s?

Studebaker used the slogan 'First by far with a postwar car', highlighting its modern and innovative design compared to the competition. This motto perfectly reflected the brand's avant-garde spirit at the time.

What was Studebaker's connection to the pre-automobile transportation industry?

Before manufacturing automobiles, Studebaker had been one of the largest manufacturers of horse-drawn wagons and carriages in America since 1852. This expertise in building transportation vehicles gave them a head start when they turned their attention to automobiles in the early 20th century.