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Horch Model cars - Scale Model Collection in Stock

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Illustration Voitures Rétros Vintage France
August Horch's Secret Vault

Receive by email the little-known story of this German car brand that left its mark on the industry before merging to create Audi.

Did You Know? Anecdotes and Curiosities about our Miniatures

What is the origin of the Horch brand name?

The name 'Horch' comes from the German verb 'horchen', which means 'to listen'. August Horch, the founder, chose this name because he was proud of the quiet operation of his engines compared to the competition at the time.

Why were Horch cars nicknamed the 'Mercedes of the East'?

Horch was considered the luxury brand of East Germany after World War II. Their cars were reserved for high-ranking Communist Party officials, hence the comparison with Mercedes-Benz, which equipped the West German elite.

What is the connection between Horch and the famous Audi brand?

August Horch founded Audi after leaving his own company, Horch, due to conflicts with his partners. Unable to use the name 'Horch' anymore, he translated it into Latin: 'Audi' (from the verb 'audire', meaning to listen). The four rings of Audi represent the union of four brands: Audi, Horch, DKW, and Wanderer.

What technical feature made the Horch cars of the 1930s so exceptional?

The Horchs of the 1930s were equipped with particularly refined V8 and V12 engines, with displacements of up to 6 liters. They also had independent front suspension, a remarkable innovation for the time that offered unparalleled driving comfort.

Why are Horch model cars particularly sought after by collectors?

Because Horch cars were produced in very small batches and primarily for a very wealthy clientele, original models are extremely rare today. This rarity is reflected in the world of model cars, where each Horch model faithfully reproduces exceptional vehicles, making these pieces highly sought after by enthusiasts of German luxury automobiles.