Mercury Model cars - Collection Available in Stock

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Illustration Voitures Rétros Vintage France
The Mercury prototype that almost revolutionized the automobile

Receive by email the little-known story that marked this American car brand and enrich your passion for Mercury model cars.

Did You Know? Anecdotes and Curiosities about our Miniatures

Why was Mercury considered Ford's affordable luxury brand?

Mercury was created in 1938 by Ford to bridge the gap between economy Fords and luxury Lincolns. Positioned as an 'accessible premium' brand, it offered more refined finishes and more powerful engines than Ford, while remaining less expensive than Lincoln. This strategy allowed Ford to capture customers who aspired to more prestige but could not afford a Lincoln.

What is the story behind the name 'Mercury' and its winged logo?

The name Mercury refers to the Roman god Mercury, messenger of the gods and symbol of speed. The logo depicted Mercury's winged head, evoking speed and elegance. This visual identity was maintained for decades, reflecting the image of performance and style that the brand wanted to convey. The choice of this mythological name was in keeping with the American automotive tradition of using classic references.

Which Mercury became a legend of American cinema?

The 1949-1951 Mercury Coupe, nicknamed 'Lead Sled', has become iconic thanks to its appearance in numerous films, including 'Rebel Without a Cause' starring James Dean. Its sleek lines and customization options have made it a favorite among American hot rodders. These models are particularly sought-after in model car because they represent the golden age of American automotive design and the rebellious spirit of the 1950s.

Why was Mercury discontinued by Ford in 2011?

Mercury suffered from a lack of a clear identity beginning in the 1980s, essentially becoming rebadged Fords with little differentiation. Competition from premium Japanese brands like Acura and Lexus, combined with the 2008 economic crisis, pushed Ford to streamline its lineup. The last Mercury, the Grand Marquis, was produced on January 4, 2011, marking the end of 72 years of automotive history.

Which Mercury models are most sought after by model car collectors?

The most sought-after Mercury models are the first-generation Cougar (1967–1970), the iconic muscle car that rivaled the Mustang, and the 1969–1970 Marauder, an ultra-rare high-performance version. The 1940s woody wagons and the Mercury Eight convertible are also highly sought-after. These models combine historical rarity with distinctive design, explaining their high value on the model car collector market.