This Citroën 2 CV 6 blue with black roof featuring number 4 and its advertisement for the event agency "4 wheels under 1 umbrella" perfectly embodies the popular and advertising spirit that marked the history of the Deudeuche. Carefully reproduced by Norev in 1/43 scale, this miniature captures the very essence of the iconic French vehicle in an authentic promotional livery.
A true symbol of French automotive, this miniature 2 CV targets collectors passionate about advertising vehicles and classic French cars from the golden age. It reflects the extensive commercial use that these vehicles experienced throughout their careers.
Characteristics of the miniature
- Model: 2 CV 6
- Brand: Citroën
- Year: Version 6, produced from 1970 to 1990
- Scale: 1/43
- Color: Blue with black roof
- Manufacturer: Norev
- Protective case included: Yes
The original model: an evolution of the legend
The 2 CV 6 represents the culmination of the technical evolution of the mythical Citroën 2 CV. Launched in 1970, it features an air-cooled two-cylinder engine of 602 cm³ developing 28 horsepower, finally offering decent performance to the small French car. This version marks a major turning point in the model's history, gradually shedding its image as a post-war vehicle for that of a trendy and economical car.
Technically, the 2 CV 6 retains the revolutionary innovations that made the lineage successful: interconnected suspension, lightweight and accessible bodywork, precise steering despite its simplicity. Its timeless design, signed by Flaminio Bertoni, transcends decades without showing age, even becoming a fashion object in the 1980s.
The commercial success of this final version was considerable, allowing Citroën to maintain production for another twenty years. It became the preferred vehicle of young people, artists, and all those seeking an alternative to conventional sedans of the time.
Citroën in the 1970s
During this period, Citroën went through a pivotal stage in its history. The brand with the chevrons continued to cultivate its image as a pioneer with revolutionary models like the DS while preparing for the arrival of the GS. The 2 CV 6 fits perfectly into this strategy, offering more modern engine options while retaining the model's popular DNA.
The French company, then led by Pierre Bercot, focused on technical innovation and revolutionary comfort to stand out from the competition. This philosophy is even reflected in the 2 CV 6, which benefits from constant improvements: disc brakes in the front, synchronized gearbox, modernized dashboard. However, the brand faced financial difficulties that would lead to its purchase by Peugeot in 1976, but the 2 CV remains untouchable in the lineup.
The golden age of advertising 2 CVs
This promotional version "4 wheels under 1 umbrella" perfectly illustrates the intensive commercial use that 2 CVs experienced. In the 1970s and 1980s, these vehicles became the favored advertising platforms for many French companies, their natural charm and friendly aspect making them perfect for conveying commercial messages.
The advertising 2 CV became a cultural phenomenon in its own right. From major national brands to small local businesses, all adopted the Deudeuche for their campaigns. Its low operating cost, ease of customization, and likable appearance made it the ideal marketing tool during this period of economic expansion.
This trend significantly contributed to maintain the popularity of the model among the general public, far beyond its intrinsic qualities. The 2 CV thus became ubiquitous in the French landscape, participating in many promotional events, tourist rallies, and communication operations. This advertising omnipresence would paradoxically help transform what was initially a popular car into a true cultural icon.
Collectors today particularly seek these advertising versions, authentic witnesses of a time when commercial creativity expressed itself freely on car bodies. Each livery tells a story, that of a company, a region, or a specific event.
Complete your miniature collection
This advertising 2 CV 6 fits seamlessly into the heart of a collection dedicated to French vehicles. It harmonizes perfectly with other models in the range available in our Citroën 2CV collection, thus offering a comprehensive view of the evolution of this mythical lineage.
For enthusiasts of advertising vehicles, this miniature serves as an excellent starting point or addition to a themed collection. It interacts perfectly with other models from our selection of advertising vehicles, illustrating the creative richness of this era. Collectors passionate about French automobiles will also find a perfect complement to the models from our range of French cars.
This piece will particularly appeal to nostalgics of the 1970s and 1980s, a prosperous time for the 2 CV and French cars in general. It will also fit well into themed collections dedicated to classics from the 1950s to 1979, reflecting the evolution of French automotive design during this pivotal period.
