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Même marque : Citroën
Même origine : française
Model Car Citroën 2 CV green PERRIER - Norev (exceptional Model cars No. V 2865)
Scale 1/43
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Discover this Citroën 2 CV in Perrier colors , an exceptional model car that celebrates one of the most emblematic advertising collaborations in French automotive. This faithful reproduction, published by Norev in its prestigious "exceptional model cars" collection, perfectly captures the sparkling spirit of this unique promotional version.
A true testament to the golden age of automobile advertising , this model car will delight collectors passionate about the history of French advertising vehicles and lovers of the legendary Deudeuche.
Characteristics of the model car
- Model: Citroën 2 CV Perrier
- Brand: Citroën
- Year: 1970s-1980s
- Scale: 1/43rd
- Color: Perrier Green
- Manufacturer: Norev
- Protective case included: Yes
The Citroën 2 CV, icon of popular mobility
Launched in 1948 at the Paris Motor Show, the Citroën 2CV revolutionized the concept of the people's car. Designed by André Lefèbvre and Flaminio Bertoni under the leadership of Pierre-Jules Boulanger, it met the legendary specifications: to transport "two farmers in clogs, 50 kg of potatoes, or a barrel at 60 km/h for 3 liters per 100 km."
This Perrier advertising version is part of the tradition of promotional vehicles that crisscrossed the roads of France. Its distinctive green livery, reflecting the color codes of the famous mineral water brand, transformed each trip into a mobile marketing operation .
With more than 5 million units produced between 1948 and 1990, the 2CV remains one of the most enduring commercial successes of the French automobile industry, transcending generations and social classes.
Citroën in the 1970s-1980s
During this period, Citroën underwent a phase of intense modernization while preserving its creative identity. After its acquisition by Peugeot in 1976, the chevron brand maintained its policy of technical innovation and bold design, symbolized by models such as the CX and the Visa.
The use of the 2CV as an advertising medium is part of a broader marketing strategy where Citroën exploits the friendly and accessible image of its "people's car". These collaborations with prestigious brands like Perrier demonstrate the Deudeuche's ability to appeal beyond its traditional clientele, becoming a true cultural phenomenon .
The Perrier epic on four wheels
The alliance between Citroën and Perrier in the 1970s perfectly illustrates the creative spirit of that decade. The mineral water brand, then in full international expansion, was looking for original ways to promote its products in France. The 2CV, with its friendly and popular image, was the ideal vehicle for this mission.
These Perrier 2CVs didn't just drive: they participated in promotional events, fairs, and markets, distributing samples and goodies to curious passersby. Their distinctive green color, reminiscent of the freshness of Perrier bubbles, never went unnoticed in the automotive landscape of the time.
The story goes that some drivers of these promotional vehicles became true traveling ambassadors , creating authentic connections with the public thanks to the natural charm of the Deudeuche. This "proximity" marketing approach anticipated modern communication strategies, making each journey a potential encounter with consumers.
Today, these authentic advertising versions have become extremely rare and sought after by collectors, testifying to an era when automobile advertising knew how to combine commercial effectiveness and visual pleasure.
Complete your model car collection
This Citroën 2 CV Perrier occupies a privileged place in the world of French advertising model cars. It fits perfectly alongside other iconic French vehicles and is the ideal addition to a collection dedicated to 1970s automobiles .
Passionate collectors will particularly appreciate the quality of Norev's reproduction and the rarity of this promotional version. It harmoniously interacts with other iconic Citroën models such as the DS or the Traction, while integrating perfectly into a thematic collection on 1/43rd scale model cars .
This model car will appeal to both fans of advertising history and those nostalgic for the Deudeuche, providing an authentic testimony to an era when automotive creativity and marketing innovation came together on the roads of France.
Frequently Asked Questions
How to understand the scales of miniatures?
Scale indicates the reduction ratio between the real car and the miniature. For example, at 1:43 scale, each centimeter on the miniature corresponds to 43 centimeters on the real vehicle.
Concretely, a 1/18 scale Ferrari model is approximately 25-30 cm long, while in 1/43 scale it measures approximately 10 cm.
What scales are available?
Our model cars are mainly offered in 1/43, 1/24, 1/18 and 1/87 (HO) scales. The scale is always indicated in the product sheet.
The smaller the second number, the larger the model car (e.g. 1/18 is larger than 1/43).
Does the model car come with protection?
Yes, each model car is systematically delivered in its protective box. This box preserves the collectible value and protects your model car from dust and shocks.
How is my package protected during transport?
We package each order with the utmost care: bubble wrap, appropriate cushioning, and polystyrene. Your model car is perfectly secure during its journey.
What is the delivery time?
In-stock items are shipped within 24-48 hours. Please allow 2-3 business days for France via Colissimo or 4-5 days via Mondial Relay.
The model car is no longer in stock, when will you have it?
It's impossible for me to know exactly when I'll receive a new stock because I receive arrivals in dribs and drabs. Please contact me so I can keep you informed as soon as it's available.
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