Citroën 2CV Yellow Van MICHELIN - NOREV reference 156024
Scale: 1:43
PLEASE NOTE: the first image is a computer-generated render and may not exactly match the vehicle in this listing, so please check the photos that follow it.
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Get it between Tuesday 17 and Wednesday 18 November
This Citroën 2CV yellow Michelin van produced by Norev captures the essence of an iconic utility vehicle that has marked French roads for decades. This miniature faithfully reproduces the commercial version of the famous "Deudeuche", transformed into an advertising vehicle in the colors of the Clermont-based tire manufacturer.
An authentic collectible item, this 1/43rd scale reproduction is aimed at enthusiasts of French cars and collectors of vintage utility vehicles. It reflects French ingenuity in adapting a popular model for commercial use.
The 2CV van was born in the 1950s out of the necessity to adapt the success of the 2CV sedan to the needs of French professionals and craftsmen. Citroën developed this utility version by replacing the rear bench and side windows with a closed cargo space, creating a small, economical, and practical van.
This commercial derivative retains the essential qualities of the 2CV: mechanical simplicity, economical use, and robustness. Its air-cooled twin-cylinder engine, revolutionary suspension, and rustic design make it the ideal tool for urban and rural deliveries. The Michelin version, with its distinctive yellow livery, quickly became a mobile symbol of the brand featuring the Michelin Man.
This adaptation met with considerable commercial success, particularly among small businesses and large groups seeking an economical advertising vehicle. Its distinctive silhouette and presence across France made it a tremendous communication vehicle.
In the post-war period, Citroën positioned itself as the manufacturer of French popular automobiles with the 2CV. The company, led by Pierre Boulanger and then Pierre-Jules Bercot, adopted a revolutionary approach: to create an accessible, economical car adapted to the real needs of modest French citizens, particularly in rural areas.
This period marked the golden age of Citroën innovation. The brand with the chevrons developed bold technical solutions: interconnected suspension, monocoque body, simple yet efficient engine. The company naturally expanded its range into light utility vehicles, anticipating the needs of a French economy rebuilding and modernizing.
Citroën quickly understood the importance of marketing and commercial partnerships. Special versions in the colors of companies like Michelin contributed to building brand image while generating significant sales volumes for specific series.
The relationship between Citroën and Michelin goes far beyond a mere commercial partnership. In 1934, facing Citroën's financial difficulties, Michelin fully acquired the car manufacturer, thus becoming a tire manufacturer owning a car brand. This unique situation in the industry lasted until 1976.
This special relationship explains the proliferation of 2CVs in Michelin colors on French roads. These vehicles are not just advertising supports but embody a true industrial symbiosis. Michelin teams use these vans for their sales tours, technical interventions, and communication operations, creating a strong visual presence across the territory.
The Michelin yellow livery quickly became iconic in the French road landscape. These small utility vehicles traverse cities and countryside, conveying the image of a dynamic French company close to its customers. They also participate in Michelin’s sports events, particularly during stages of the Tour de France where they accompany the advertising caravan.
This collaboration has produced examples that are now sought after by collectors, witnesses to a time when the French industry shone globally in both automobiles and tires.
This Michelin 2CV van naturally fits into several collection themes. It perfectly integrates into ranges of Citroën vehicles and ideally complements a collection of French advertising vehicles. Utility vehicle enthusiasts will profitably associate it with other light utility vehicles of the era.
Collectors of Norev miniatures will appreciate the characteristic finishing quality of this recognized French manufacturer. This piece also dialogues with other French cars from the 1950s-1960s, a prosperous period for national industry. It also serves as an excellent addition to thematic collections on the 1950s and 1960s.
This miniature targets both Citroën enthusiasts and collectors of vintage commercial vehicles, offering an authentic testament to an industrially expanding France.
Claude Lang
13 November 2026
I placed my second order and everything went smoothly, delivery without issues, items in good condition, and delivered on time. After this second order, I can only recommend the site to Bernardminiature, a serious person. Top delivery, thanks again to him and good for a next order.
Serge PINSON
12 November 2026
In addition to the fact that the 1/43 miniatures received are perfectly in line with the photographs and my expectations and are of great finesse, they arrived very quickly (I was even informed of the shipment) and very carefully packaged. Very satisfied, I placed a new order with Bernard Miniatures, a seller I recommend for their selection and reliability.
Christian Frassinetti
11 November 2026
High-quality products, top-level shipping, we care about the customer in this house, I am more than satisfied with my purchases. There will be more...
The scale is the reduction ratio between the real car and the model. At 1:43 scale, for example, every centimetre of the model represents 43 centimetres of the real vehicle.
In practice, a 1:18 Ferrari model is about 25–30 cm long, while at 1:43 it measures roughly 10 cm.
Our model cars mainly come in 1:43, 1:24, 1:18 and 1:87 (HO) scale. The scale is always listed on the product page.
The smaller the second number, the bigger the model (e.g. 1:18 is larger than 1:43).
Yes, every model car ships in its protective box. The box preserves its collector value and protects your model from dust and knocks.
We pack every order with great care: bubble wrap, snug padding and polystyrene. Your model car is fully secured on its way to you.
In-stock items ship within 24–48h. Allow 2–3 business days for mainland France with Colissimo, or 4–5 days with Mondial Relay.
I can't say exactly when new stock will arrive, as it comes in a trickle. Feel free to contact me and I'll let you know as soon as it's available.