Model Car Fiat 850 Yellow Dinky-Toys (Atlas Editions) - No. 509
Echelle: 1/43ème
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Edition Atlas
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The Fiat 850 Yellow is part of the emblematic models from the Dinky-Toys collection reissued by Atlas, bearing reference No. 509. This 1/43 scale miniature faithfully captures the spirit of the small Italian sedan that marked the 1960s. With its bright yellow livery, it immediately evokes the optimism and modernity of this vibrant decade.
This meticulous reproduction is part of the tradition of excellence of Dinky-Toys, a legendary brand in the world of miniature cars. It will appeal to both nostalgia enthusiasts of Italian cars and collectors passionate about models from this pivotal era of the European automotive industry.
Miniature Specifications
- Model: Fiat 850
- Brand: Fiat
- Year: 1964-1973
- Scale: 1/43
- Color: Yellow
- Protective case included: Yes
The Fiat 850: An Italian Revolution
Launched in May 1964 at the Turin Motor Show, the Fiat 850 represented a major evolution in the manufacturer's lineup. Designed to replace the aging Fiat 600, it perfectly embodied the spirit of modernity that swept through Italy in the 1960s. Its design, created by Fiat's internal styling department, broke away from the rounded lines of its predecessor to adopt a more angular and contemporary silhouette.
Technically, the 850 retained the rear-engine architecture dear to Fiat, featuring a four-cylinder engine of 843 cm³ developing 34 horsepower. This configuration allowed for optimized passenger space while maintaining compact exterior dimensions. The car measured 3.67 meters in length, making it an ideal city car for the narrow streets of historic Italian centers.
The success was immediate: production quickly reached 2 million units between 1964 and 1973. The 850 was available in various versions, from the basic sedan to Coupe and Spider variants, the latter designed by Bertone. This versatility greatly contributed to its commercial success across Europe.
Fiat in the 1960s: The Turinese Golden Age
At the launch of the 850, Fiat was undergoing an exceptional period of expansion under the leadership of Vittorio Valletta. The Turinese manufacturer was establishing itself as the undisputed leader of the Italian market and quickly gaining market share in Europe. The company focused on a strategy of democratizing the automobile, making motorization accessible to the burgeoning middle classes in Italy's economic upswing.
The Fiat brand, founded in 1899 by Giovanni Agnelli, had already revolutionized the Italian automotive industry with models like the Topolino (1936) and the 600 (1955). In the 1960s, it continued this philosophy by developing a comprehensive range from the small 850 to the luxurious 2300, including the iconic 124 which was set to be launched in 1966.
This decade also marked Fiat's internationalization, with licensing agreements in the USSR for the Lada and establishments in South America. The 850 fitted perfectly into this global strategy, offering a reliable and economical technical base adaptable to various global markets.
A Star of Italian Cinema
The Fiat 850 Yellow became much more than just a car: it transformed into a true cultural icon of Italy in the 1960s. Its bright yellow color, particularly popular at the time, symbolized the optimism and joy of life of the "Dolce Vita." This sunny hue appeared in many films of the era, where the small Fiat embodied the freedom and carefreeness of Italian youth.
The most delightful anecdote concerns the filming of Dino Risi's movie "Il Sorpasso" in 1962. Although the film predates the official launch of the 850, Fiat had lent several yellow prototypes for chase sequences. These images, although cut from the final edit, significantly contributed to shaping the dynamic image of the future 850 in the Italian collective unconscious.
Later, the yellow 850 became the symbol of Italian women's emancipation. In the 1960s-70s, many young Italian women chose this car as their first personal vehicle, appreciating its ease of driving and practicality for the city. The press of the time affectionately nicknamed it "la fidanzata gialla" (the yellow fiancée), as it became the ideal companion for Sunday outings and weekends at the sea.
This cultural dimension explains why the yellow 850 remains one of the most sought-after Fiat miniatures by collectors, far beyond its intrinsic technical qualities.
Complete Your Collection of Italian Miniatures
This Fiat 850 Dinky-Toys occupies a special place in the realm of automotive miniatures. It perfectly represents the golden age of Dinky-Toys, a period when the brand excelled in reproducing popular European vehicles. Its meticulous finish and fidelity to the original model make it a must-have for any automotive enthusiast from the 1960s.
It harmoniously fits with other Italian models from the same era, particularly the Alfa Romeo or Lancia from this golden decade. Collectors particularly appreciate recreating typically Italian street scenes by pairing it with other classics from 1950 to 1979.
This miniature appeals to a diverse audience: nostalgia enthusiasts of Italian cars, fans of 1/43 scale miniatures, and of course, specialists of Atlas editions. It is also an excellent introduction to discovering the fascinating world of small European sedans that democratized the automobile in the post-war era.
Même marque : Fiat
Frequently Asked Questions
How to understand the scales of miniatures?
Scale indicates the reduction ratio between the real car and the miniature. For example, at 1:43 scale, each centimeter on the miniature corresponds to 43 centimeters on the real vehicle.
Concretely, a 1/18 scale Ferrari model is approximately 25-30 cm long, while in 1/43 scale it measures approximately 10 cm.
What scales are available?
Our model cars are mainly offered in 1/43, 1/24, 1/18 and 1/87 (HO) scales. The scale is always indicated in the product sheet.
The smaller the second number, the larger the model car (e.g. 1/18 is larger than 1/43).
Does the model car come with protection?
Yes, each model car is systematically delivered in its protective box. This box preserves the collectible value and protects your model car from dust and shocks.
How is my package protected during transport?
We package each order with the utmost care: bubble wrap, appropriate cushioning, and polystyrene. Your model car is perfectly secure during its journey.
What is the delivery time?
In-stock items are shipped within 24-48 hours. Please allow 2-3 business days for France via Colissimo or 4-5 days via Mondial Relay.
The model car is no longer in stock, when will you have it?
It's impossible for me to know exactly when I'll receive a new stock because I receive arrivals in dribs and drabs. Please contact me so I can keep you informed as soon as it's available.
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