Ford Panel Truck beige and blue with PEPSI-COLA advertising - Solido reference 99057 (with cardboard box)
Scale: 1:43
PLEASE NOTE: the first image is a computer-generated render and may not exactly match the vehicle in this listing, so please check the photos that follow it.
This Ford Panel Truck Pepsi-Cola by Solido (reference 99057) faithfully represents the American business spirit of the 1940s. With its bicolored beige and blue livery in the iconic colors of the famous soda brand, this miniature perfectly captures the essence of utility vehicles that roamed American roads delivering refreshments nationwide.
This reproduction is among the most sought-after advertising vehicles by collectors, combining Ford's historical authenticity with Pepsi-Cola's pop iconography. A true witness to the golden age of American advertising, now accessible in your collection.
The Ford Panel Truck was developed in the 1930s to meet the growing needs of American businesses for urban delivery. Based on the chassis of Ford automobiles, this compact utility vehicle offered an optimized loading space while maintaining the mechanical reliability that had made the blue oval brand famous.
These vans were distinguished by their functional design: fully metal enclosed body, large rear doors for easy loading, and a comfortable front cabin for the driver. Their versatility quickly made them the vehicle of choice for commercial deliveries, particularly for beverage brands that needed to supply grocery stores, restaurants, and vending machines.
The commercial success was immediate: robust, economical, and easy to maintain, these Panel Trucks actively contributed to the American economic boom of the post-war era, becoming a familiar sight on the streets of both cities and rural areas.
The 1940s mark a period of major transformation for Ford Motor Company. After the death of Henry Ford in 1947, the company underwent a modernization phase under the leadership of Henry Ford II. During this decade, Ford had to adapt its production to wartime constraints, then convert its factories to meet the explosive civilian demand of the post-war period.
The Ford utility range experienced remarkable development. The Panel Trucks benefited from the technical innovations developed during the world conflict, with more reliable engines and improved transmissions. This period also saw the emergence of modern marketing, with Ford understanding the importance of customizing its vehicles according to the specific needs of each commercial client.
The history of this Ford Panel Truck Pepsi-Cola perfectly illustrates logistical innovation of the time. Pepsi-Cola, in full geographic expansion, needed reliable vehicles to compete with Coca-Cola on its own turf. The brand chose Ford Panel Trucks for their optimal loading capacity and modern image.
These Pepsi vans quickly became rolling ambassadors of the brand. Their distinctive beige and blue livery was carefully studied: the beige, a neutral and reassuring color, contrasted with the dynamic blue of the Pepsi logo. This chromatic strategy aimed to reassure consumers while asserting the modernity of the beverage against the tradition of its main competitor.
A fun detail: these vehicles were often the first to be equipped with mobile refrigeration systems, a revolutionary innovation that ensured the freshness of drinks even during long summer journeys. This technology significantly contributed to the commercial success of Pepsi-Cola in rural American areas.
Today, these Pepsi Panel Trucks have become icons of Americana, symbolizing both Ford's industrial ingenuity and Pepsi-Cola's marketing boldness. Their image immediately evokes the optimism of 1940s America, a time when anything seemed possible.
This Ford Panel Truck Pepsi-Cola holds a special place in the world of advertising miniatures. Solido has managed to reproduce accurately the details that make this historical vehicle charming: authentic proportions, faithful period colors, and meticulous finishes that make it a reference model for Solido collectors.
This model naturally finds its place alongside other American utility vehicles from the 1940s-1950s, whether they are Chevrolet vans, Dodge trucks, or other Panel Trucks in the liveries of famous brands. Enthusiasts of 1940s automobiles will particularly appreciate its historical authenticity and its documentary value regarding the evolution of American commercial transport.
This miniature will appeal to both specialized collectors in advertising vehicles and fans of American industrial history. Its relative rarity and manufacturing quality make it an excellent investment for any collection dedicated to the automotive heritage of the United States.
Stephane Bazille
14 November 2026
Always delivered within the agreed deadlines, well-packaged and protected materials. Nothing negative to report. A constantly renewed range that, despite the intention to remain cautious, always finds new temptations...
Claude Lang
13 November 2026
I placed my second order and everything went smoothly, delivery without issues, items in good condition, and delivered on time. After this second order, I can only recommend the site to Bernardminiature, a serious person. Top delivery, thanks again to him and good for a next order.
Serge PINSON
12 November 2026
In addition to the fact that the 1/43 miniatures received are perfectly in line with the photographs and my expectations and are of great finesse, they arrived very quickly (I was even informed of the shipment) and very carefully packaged. Very satisfied, I placed a new order with Bernard Miniatures, a seller I recommend for their selection and reliability.
Sold
It was the last one, and we no longer have it in stock. It may come back one day, but I can't promise. In the meantime, here are the closest matches available today.
Ford Vedette Vendôme white (off-white) and black roof
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FORD Regent Petrol semi-trailer truck - DAYS-GONE collection (Scale: ?)
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Ford F-150 Yellow (American Car) - Del Prado
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Ford Fairlane Brown and Beige - JAMES BOND - DIE ANOTHER DAY
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Ford Transit MKI Black and Yellow Van - Vanguards Reference VA06601
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The scale is the reduction ratio between the real car and the model. At 1:43 scale, for example, every centimetre of the model represents 43 centimetres of the real vehicle.
In practice, a 1:18 Ferrari model is about 25–30 cm long, while at 1:43 it measures roughly 10 cm.
Our model cars mainly come in 1:43, 1:24, 1:18 and 1:87 (HO) scale. The scale is always listed on the product page.
The smaller the second number, the bigger the model (e.g. 1:18 is larger than 1:43).
Yes, every model car ships in its protective box. The box preserves its collector value and protects your model from dust and knocks.
We pack every order with great care: bubble wrap, snug padding and polystyrene. Your model car is fully secured on its way to you.
In-stock items ship within 24–48h. Allow 2–3 business days for mainland France with Colissimo, or 4–5 days with Mondial Relay.
I can't say exactly when new stock will arrive, as it comes in a trickle. Feel free to contact me and I'll let you know as soon as it's available.