Ford V8 Platform Truck in blue, red and black with PEPSI-COLA advertising - Solido ref. 99059 (without cardboard box)
Scale: 1/43rd
Tarnished casing
PLEASE NOTE: the first image is a computer-generated render and may not exactly match the vehicle in this listing, so please check the photos that follow it.
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Get it between Tuesday 17 and Wednesday 18 November
This 1936 Ford V8 Platform Truck miniature in PEPSI-COLA colors represents an iconic vehicle from 1930s America. Produced by Solido under reference 99059, this faithful reproduction captures the essence of a time when advertising trucks traveled American roads to promote emerging brands.
A true witness to American industrial history, this miniature charms with its authentic design and colorful livery that immediately evokes the golden age of street marketing and delivery tours.
The 1936 Ford V8 Platform Truck marked a revolution in the world of light utility vehicles. Launched amidst the Great Depression, this truck embodied Ford's will to democratize commercial transport through a robust chassis and an affordable V8 engine.
This vehicle stood out with its versatile open platform that allowed for the transport of a wide variety of goods. Its 3.6-liter Flathead V8 engine produced 85 horsepower, a remarkable power for the time, offering merchants and delivery drivers unmatched reliability on American roads, many of which were still unpaved.
Commercial success was immediate, especially among soft drink companies like Pepsi-Cola that widely adopted these vehicles for their delivery tours, thus helping to shape the American mobile advertising landscape.
In 1936, Ford Motor Company was undergoing a period of technological and commercial renaissance led by Henry Ford and his son Edsel. The introduction of the V8 engine in 1932 had repositioned the brand against competitors General Motors and Chrysler.
This era also marked Ford's expansion into professional utility vehicles, a sector previously neglected in favor of passenger cars. The Ford truck line gradually became the backbone of the expanding American economy, equipping both small merchants and large national companies. Ford already understood that the future lay in commercial mobility and the democratization of goods transport.
The history of these Ford V8 Platform Trucks in Pepsi-Cola colors is closely tied to the trade war waged between Pepsi and Coca-Cola in the 1930s. Pepsi, then struggling financially, adopted a bold strategy: selling its bottles twice as large as Coca-Cola's for the same price.
To spread this revolutionary message, Pepsi deployed an impressive fleet of advertising trucks Ford V8 that traversed America. These vehicles did not just deliver; they became true mobile ambassadors for the brand, proudly sporting the red, white, and blue colors of Pepsi-Cola on their sides.
These tours helped forge Pepsi's popular image, a drink of the people compared to Coca-Cola which was viewed as more elitist. Drivers of these Ford V8 trucks were often seen as local celebrities, bringing not only refreshments but also news from other towns they passed through.
This mobile marketing strategy was so effective that many other brands quickly adopted the same model, transforming the American roads into rolling advertising galleries and permanently embedding the Ford V8 Platform Truck in the American collective imagination.
This Ford V8 Platform Truck Pepsi-Cola fits perfectly into several collection themes. It naturally finds its place alongside other advertising vehicles that testify to the evolution of mobile marketing in the 20th century.
Collectors passionate about American cars will enjoy pairing it with other Ford models from the same era, creating a coherent vision of the technical innovation of the 1930s. This Solido miniature also interacts perfectly with other light utilities from different brands to illustrate the rise of commercial transport.
Whether you are a collector of Solido miniatures, a lover of industrial history, or passionate about American advertising heritage, this Ford V8 Platform Truck is a choicepiece. It will also appeal to fans of 1/43 scale miniatures for its remarkable level of detail and historical authenticity.
Serge PINSON
12 November 2026
In addition to the fact that the 1/43 miniatures received are perfectly in line with the photographs and my expectations and are of great finesse, they arrived very quickly (I was even informed of the shipment) and very carefully packaged. Very satisfied, I placed a new order with Bernard Miniatures, a seller I recommend for their selection and reliability.
Christian Frassinetti
11 November 2026
High-quality products, top-level shipping, we care about the customer in this house, I am more than satisfied with my purchases. There will be more...
Herve
11 November 2026
Perfectly packaged product, arrived well and completely matches the description, I highly recommend! Thank you!
The scale is the reduction ratio between the real car and the model. At 1:43 scale, for example, every centimetre of the model represents 43 centimetres of the real vehicle.
In practice, a 1:18 Ferrari model is about 25–30 cm long, while at 1:43 it measures roughly 10 cm.
Our model cars mainly come in 1:43, 1:24, 1:18 and 1:87 (HO) scale. The scale is always listed on the product page.
The smaller the second number, the bigger the model (e.g. 1:18 is larger than 1:43).
Yes, every model car ships in its protective box. The box preserves its collector value and protects your model from dust and knocks.
We pack every order with great care: bubble wrap, snug padding and polystyrene. Your model car is fully secured on its way to you.
In-stock items ship within 24–48h. Allow 2–3 business days for mainland France with Colissimo, or 4–5 days with Mondial Relay.
I can't say exactly when new stock will arrive, as it comes in a trickle. Feel free to contact me and I'll let you know as soon as it's available.