Blue Peugeot 207 - A French icon in miniature
This blue Peugeot 207 miniature by Norev represents one of the most iconic models of French automobile production in the 2000s. Faithfully reproduced at a scale of 1/43, this collector's item captures all the elegance and modernity of the city car that marked a generation of motorists.
A true collector's item for French car enthusiasts, this miniature is a must-have for anyone wishing to enrich their model car collection with a model representative of Peugeot's 21st century expertise.
Characteristics of the miniature
- Model : Peugeot 207
- Brand : Peugeot
- Year : 2006-2014
- Scale : 1/43rd
- Color : Blue
- Manufacturer : Norev
- Protective case included : Yes
The Peugeot 207: a city car revolution
Launched in April 2006 , the Peugeot 207 succeeds the legendary 206 with the ambition of modernizing Peugeot's offering in the city car segment. Developed on the PF1 platform shared with Citroën, this new generation marks a significant stylistic break with its tauter lines and resolutely contemporary design.
The 207 stands out for its generous dimensions for a city car (3.94 meters long), offering a spacious interior and a 270-liter trunk. Its varied engines, ranging from the economical 1.4 HDi to the 150 horsepower 1.6 THP, allow it to attract a diverse clientele. The model has enjoyed notable commercial success with more than 2.5 million units sold worldwide during its career.
This French city car perfectly embodies the evolution of automotive design in the 2000s, with its almond-shaped headlights, imposing grille and flowing lines that already herald the future aesthetic codes of the lion brand.
Peugeot: a century of automotive innovation
When the 207 was launched in 2006, Peugeot was drawing on more than a century of automotive experience. Founded in 1810 by the Peugeot family, the company entered the automobile industry in 1889 with the Type 2, powered by a Daimler engine. At the time of the 207's development, the brand was undergoing a period of renewal under the leadership of Jean-Martin Folz , then Chairman of the Board.
This period marked a strategic turning point for Peugeot, which focused on design and quality to recapture the European market. The 207 was part of this move upmarket, benefiting from the PSA Group's latest technological innovations and a higher level of finish than its predecessor. The French manufacturer thus confirmed its ability to combine automotive tradition with technological modernity.
A star of the French small screen
The Peugeot 207 achieved unexpected popularity thanks to its appearance in numerous French audiovisual productions. It notably became one of the most filmed cars in French cinema in the 2000s, appearing in popular comedies such as "Bienvenue chez les Ch'tis" where it embodied the everyday car of the French middle class.
Even more surprising, the 207 became a viral internet phenomenon thanks to a memorable advertisement featuring dancing lions. This ad campaign, released in 2007, generated millions of views and significantly contributed to the model's reputation. It marked Peugeot's entry into the era of digital marketing, well before the practice became widespread.
The rally version of the 207, the 207 S2000 , also made its mark on the roads of the World Rally Championship. Driven by champions such as Marcus Grönholm and Sébastien Loeb during tests, it perpetuated Peugeot's sporting tradition and reinforced the range's dynamic image among the general public.
This media omnipresence makes the 207 much more than just a car: it becomes a sociological marker of France in the 2000s, a symbol of an era when the French automobile still shines in its domestic market and asserts itself in the face of growing European competition.
Complete your collection of French model cars
This Peugeot 207 Norev naturally finds its place at the heart of a collection dedicated to contemporary French automobiles. It harmonizes perfectly with other iconic models such as Renault model cars from the same era or the Citroën creations that marked the 2000s.
For collectors looking to explore the Peugeot universe, this 207 is an ideal entry point to other models from the lion brand. It can be paired with historic Peugeot model cars like the legendary 205 GTI or 306, creating a comprehensive overview of the brand's stylistic evolution.
Compact sedan enthusiasts will also enjoy comparing it to German or Italian productions from the same period, illustrating European creative diversity. This miniature is aimed at both experienced collectors and new enthusiasts eager to discover the excellence of French model car making through Norev pieces renowned for their fidelity and careful finishing.
