A Peugeot 404 covered in authentic advertising colors
This burgundy and grey Peugeot 404 faithfully reproduces an iconic utility vehicle from the 1960s and 70s, adorned with the historic advertising of LSA Leclanché SA of Yverdon . This Eligor miniature captures the essence of an era when commercial vehicles proudly displayed the colors of local companies, testifying to a remarkable Swiss industrial heritage.
A true collector's item , this 1/43 scale reproduction is aimed at French car enthusiasts and collectors who value historical authenticity. It perfectly represents the entrepreneurial spirit of decades past.
Technical characteristics of the miniature
- Model: Peugeot 404 with tarpaulin
- Brand: Peugeot
- Year: 1960-1975
- Scale: 1/43rd
- Color: Burgundy and gray
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Decoration: Advertising LSA Leclanché SA of Yverdon
- Manufacturer: Eligor
- Protective case included: Yes
The Peugeot 404: French robustness and versatility
Launched in 1960, the Peugeot 404 embodied the French technical excellence of its time. Designed by Pininfarina, it stood out for its elegant lines and legendary robustness. This family sedan revolutionized the market with its exceptional reliability and adaptability to all uses.
The tarpaulin version represented the utilitarian version of this successful model, particularly appreciated by craftsmen, tradespeople, and small businesses. Its reinforced chassis and generous payload made it the ideal work tool for demanding professionals.
With more than 2.8 million units produced by 1975, the 404 has established itself as one of the best-selling Peugeots in history. Its success extends far beyond France, particularly in Africa, where it quickly becomes indispensable.
Peugeot in the 1960s: international expansion
At the time of the 404's launch, Peugeot was experiencing a remarkable period of expansion . The Sochaux-based manufacturer was banking on technical innovation and manufacturing quality to conquer new markets. The 404 symbolized this ambition with its modern engine and independent front suspension.
This period also marked the internationalization of the lion brand. Utility versions like this 404 with a soft top played a crucial role in this strategy, attracting professionals and individuals with their exceptional versatility.
The family business run by the Peugeots then developed world-renowned expertise , particularly in the field of robust and durable vehicles, a reputation that continues to this day.
LSA Leclanché: Swiss energy pioneer
Leclanché SA in Yverdon represents a fascinating chapter in Swiss industrial history. Founded in 1909, this battery and accumulator company takes its name from Georges Leclanché, the French inventor of the saline battery in 1866. The Yverdon-les-Bains location quickly became a hub for energy production.
In the 1960s and 1970s, the era of this Peugeot 404, Leclanché experienced spectacular growth . The company then equipped many sectors: telecommunications, the emerging automobile industry, military equipment. Its advertising vehicles, like this tarpaulin-covered 404, crisscrossed French-speaking Switzerland to promote its innovations.
The use of a French Peugeot by this Swiss company is a testament to the privileged commercial relations between the two countries. These robust vehicles were perfectly suited to the demands of sales representatives crossing the Alpine terrain to meet their industrial clients.
Still active today, Leclanché continues its legacy of innovation in energy storage technologies, particularly in the lithium-ion battery sector. This Peugeot 404 recalls the humble beginnings of a company that has become a European leader in its sector.
Complete your collection of French model cars
This Peugeot 404 Eligor tarpaulin naturally finds its place in a collection dedicated to French utility vehicles . It harmonizes perfectly with other models in the Peugeot miniature range, notably light utility vehicles from the same period.
Collectors passionate about advertising cars will particularly appreciate this authentic reproduction. It is the perfect addition to any advertising vehicle collection and fits harmoniously with the Eligor series, renowned for its historical accuracy.
This miniature will appeal to both industrial history enthusiasts and French car collectors. It is also an excellent starting point for a thematic collection on the 1960s , a boom period for European automobiles. Its advertising authenticity makes it a unique testimony to an era when commercial vehicles told the story of local businesses.
