Red Peugeot 404 with White Roof "L'Equipe" Tour de France 1968
Scale: 1/43rd
PLEASE NOTE: the first image is a computer-generated render and may not exactly match the vehicle in this listing, so please check the photos that follow it.
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Get it between Tuesday 17 and Wednesday 18 November
This stunning red and white Peugeot 404 "L'Équipe" faithfully recreates the iconic car that followed the 1968 Tour de France. This 1/43rd scale model captures the essence of this legendary saloon in the special livery of France's most famous sports daily.
A true collector's item, this meticulous replica is made for lovers of French motoring and cycling history. It recalls an era when Peugeot dominated French roads and accompanied the country's greatest sporting events.
Launched in 1960, the Peugeot 404 represented the pinnacle of French expertise in family saloons. Designed by Pininfarina, it won hearts with its elegant lines and legendary toughness. The car marked a break from earlier models thanks to its monocoque body and technical innovations.
The 404 stood out for its 1.6-litre engine producing 72 horsepower, its four-speed gearbox and its advanced suspension. Its remarkable interior space and generous boot made it the preferred choice of French families. The 1968 version already benefited from several improvements, notably in braking and interior equipment.
With more than 2.8 million units produced until 1975, the 404 enjoyed resounding commercial success. It was exported in large numbers, particularly to Africa, where its robustness was especially valued, making it one of the best-selling Peugeots in history.
In 1968, Peugeot was enjoying a prosperous period in its history. The lion brand, founded in 1810, had successfully evolved from metalworking into car making to become one of the leading French manufacturers. That year marked the peak of the 404, the flagship model that embodied the brand's values of solidity and reliability.
The family company, led by the heirs of Armand Peugeot, continued its international expansion strategy while staying rooted in its Franche-Comté origins. The 404 symbolized this global ambition with its exports to Africa, South America and Asia. Peugeot thus strengthened its reputation as a manufacturer capable of building vehicles suited to the most demanding conditions.
This period also coincided with Peugeot's growing involvement in motorsport, a discipline in which the brand was beginning to forge its rally legend. The competition 404s foreshadowed Peugeot's future victories in the most prestigious events.
The presence of this Peugeot 404 in L'Équipe colours on the 1968 Tour de France reflects an era when the French sports daily was inseparable from the Grande Boucle. Founded in 1946, L'Équipe had inherited from L'Auto, the newspaper that had organized the Tour since 1903, carrying on a century-old tradition.
In 1968, the Tour de France experienced a media revolution with the arrival of colour television and wider international coverage. L'Équipe's vehicles, recognizable by their red and white livery, travelled the roads of France to follow the race and keep readers informed. These Peugeot 404s carried journalists, photographers and technical equipment, becoming privileged witnesses to the cycling epic.
That year's Tour was won by Jan Janssen, the first and only Dutch rider to win the race. L'Équipe's vehicles followed every stage of this historic race, which was decided by a final time trial on the Champs-Élysées, a first in Tour history. The red and white 404 thus witnessed exceptional moments that marked the history of French cycling.
Beyond its practical role, this Peugeot embodied the spirit of the Tour: passion, excellence and tradition. It symbolized the meeting of the French automotive industry and the national sporting heritage, two pillars of French identity in the 1960s.
This Peugeot 404 "L'Équipe" naturally has its place in any collection dedicated to French model cars. It pairs perfectly with other Peugeot models of the period, notably the Peugeot 104, 204, 304, 404 and 504 that reflect the golden age of the Sochaux manufacturer.
Collectors passionate about French motoring will enjoy pairing it with Tour de France vehicles or advertising vehicles from the same era. This miniature fits perfectly into a thematic collection of the 1960s, a fascinating decade for French automobiles.
Whether you are a seasoned collector or a lover of automotive history, this Peugeot 404 "L'Équipe" is an authentic reminder of a France on the move. It will also appeal to fans of cycling and sporting history, recalling the time when French saloons accompanied the nation's greatest sporting adventures. Its 1/43rd scale makes it a perfect model for starting or expanding a collection of French model cars.
Stephane Bazille
14 November 2026
Always delivered within the agreed deadlines, well-packaged and protected materials. Nothing negative to report. A constantly renewed range that, despite the intention to remain cautious, always finds new temptations...
Claude Lang
13 November 2026
I placed my second order and everything went smoothly, delivery without issues, items in good condition, and delivered on time. After this second order, I can only recommend the site to Bernardminiature, a serious person. Top delivery, thanks again to him and good for a next order.
Serge PINSON
12 November 2026
In addition to the fact that the 1/43 miniatures received are perfectly in line with the photographs and my expectations and are of great finesse, they arrived very quickly (I was even informed of the shipment) and very carefully packaged. Very satisfied, I placed a new order with Bernard Miniatures, a seller I recommend for their selection and reliability.
The scale is the reduction ratio between the real car and the model. At 1:43 scale, for example, every centimetre of the model represents 43 centimetres of the real vehicle.
In practice, a 1:18 Ferrari model is about 25–30 cm long, while at 1:43 it measures roughly 10 cm.
Our model cars mainly come in 1:43, 1:24, 1:18 and 1:87 (HO) scale. The scale is always listed on the product page.
The smaller the second number, the bigger the model (e.g. 1:18 is larger than 1:43).
Yes, every model car ships in its protective box. The box preserves its collector value and protects your model from dust and knocks.
We pack every order with great care: bubble wrap, snug padding and polystyrene. Your model car is fully secured on its way to you.
In-stock items ship within 24–48h. Allow 2–3 business days for mainland France with Colissimo, or 4–5 days with Mondial Relay.
I can't say exactly when new stock will arrive, as it comes in a trickle. Feel free to contact me and I'll let you know as soon as it's available.