Model Car Green and black Renault 4 CV advertisement for shoe polish "It goes alone"
Scale 1/43
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A French icon in miniature: the Renault 4CV advertising car
This magnificent reproduction of the Renault 4CV in the advertising colors of "Ça va seul" shoe polish is a real gem for collectors of French model cars. This miniature perfectly captures the spirit of the 1950s, when advertising was proudly displayed on car bodies, transforming vehicles into veritable rolling promotional supports.
Faithful to the original in every detail, this collector's item will delight both automotive history enthusiasts and vintage advertising fans . It bears witness to an era when French automobiles conquered the roads and brands did not hesitate to dress cars in their colors.
Characteristics of the miniature
- Model: Renault 4CV
- Brand: Renault
- Year: 1950
- Scale: 1/43rd
- Color: Green and black with "Ça va seul" advertising markings
- Protective case included: Yes
The Renault 4CV: symbol of the democratization of the automobile
Officially launched in 1947, the Renault 4CV represents a major turning point in the history of the French automobile. Designed during the war by Ferdinand Porsche's team and Renault engineers, this small four-seater sedan was intended to power post-war France. With its 760cc rear-mounted engine developing 21 horsepower, it offered economical driving that was accessible to the widest audience.
The 4CV stood out for its revolutionary design for the time: a monocoque body, independent front wheels, and a modern design by Fernand Picard's team. Its rounded silhouette, affectionately nicknamed the "French Beetle," contrasted with the angular shapes of pre-war cars. This compact automobile measured only 3.60 meters long and 1.42 meters wide.
Commercial success was immediate and lasting. Produced in over 1.1 million units between 1947 and 1961, the 4CV helped democratize the automobile in France. It allowed low-income families to finally access individual mobility, thus contributing to the social transformation of the Trente Glorieuses.
Renault: pioneer of the French automotive industry
In the 1950s, the era of this 4CV advertisement, Renault was undergoing a period of renaissance following the upheavals of the war. Nationalized in 1945, Régie Renault, led by Pierre Lefaucheux, established itself as the spearhead of the French automotive industry. The company relied on technical innovation and mass production to regain its place in the European market.
Founded in 1898 by brothers Louis, Marcel, and Fernand Renault in the family garage in Billancourt, the diamond-shaped brand had already made its mark on automotive history with its technical innovations. From the first Marne taxis in 1914 to the FT tanks of the First World War, Renault had built a reputation as a robust and ingenious manufacturer. The 4CV continued this tradition of excellence, while paving the way for a new era of popular and reliable vehicles .
This period also corresponds to the golden age of creative advertising campaigns , where brands competed in originality to promote their products. Renault did not hesitate to lend its vehicles for original marketing operations, helping to anchor its models in the French collective imagination.
The advertising epic of "Ça va seul"
The story of this 4CV in the colors of "Ça va seul" shoe polish plunges us into the fascinating world of 1950s advertising. At that time, advertising cars crisscrossed the roads of France, transforming each journey into a communication operation. The slogan "Ça va seul" of the famous shoe polish was particularly well chosen to be displayed on a car: it evoked both the effectiveness of the product and the ease of driving the 4CV.
These advertising vehicles were true traveling ambassadors for the brands. The 4CV "Ça va seul" toured towns and villages, stopping at markets and in front of shops. Its passage never went unnoticed: the green and black color combination, enhanced by the advertising inscriptions, created a striking contrast that left a lasting impression on passersby.
This practice of advertising vehicles reflects an era when advertising was intended to be spectacular and close to the public. Unlike today's advertising messages, which are often virtual and ephemeral, these vehicles created a tangible connection between the brand and consumers. They were part of the urban and rural landscape, becoming familiar elements of the daily lives of the French.
The 4CV "Ça va seul" also symbolizes the optimism of the Trente Glorieuses, a period of economic growth and modernization of French society. The automobile and advertising together embodied the promises of progress and mass consumption, central values of this pivotal era in French history.
Complete your collection of French model cars
This Renault 4CV advertising car occupies a special place in the world of French car model cars . It fits perfectly into collections dedicated to vehicles from the Trente Glorieuses, a prosperous period for the French car industry. Collectors will particularly appreciate its historical authenticity and its unique advertising details, which make it a rare and sought-after piece.
To enhance your collection, this miniature blends harmoniously with other iconic models of the era. You could pair it with the legendary Citroën 2CV or the Peugeot 203 and 403 that shared French roads in the 1950s. Fans of advertising vehicles will find it an ideal addition to their thematic collection.
This reproduction appeals to a wide audience: from seasoned collectors to those nostalgic for French automobiles, including those passionate about advertising history. It is also an excellent starting point for discovering the world of French model cars or enriching a collection dedicated to automobiles from the 1950s . Its 1/43 scale, standard in the world of model cars, facilitates its integration into all types of displays and dioramas.
Frequently Asked Questions
How to understand the scales of miniatures?
Scale indicates the reduction ratio between the real car and the miniature. For example, at 1:43 scale, each centimeter on the miniature corresponds to 43 centimeters on the real vehicle.
Concretely, a 1/18 scale Ferrari model is approximately 25-30 cm long, while in 1/43 scale it measures approximately 10 cm.
What scales are available?
Our model cars are mainly offered in 1/43, 1/24, 1/18 and 1/87 (HO) scales. The scale is always indicated in the product sheet.
The smaller the second number, the larger the model car (e.g. 1/18 is larger than 1/43).
Does the model car come with protection?
Yes, each model car is systematically delivered in its protective box. This box preserves the collectible value and protects your model car from dust and shocks.
How is my package protected during transport?
We package each order with the utmost care: bubble wrap, appropriate cushioning, and polystyrene. Your model car is perfectly secure during its journey.
What is the delivery time?
In-stock items are shipped within 24-48 hours. Please allow 2-3 business days for France via Colissimo or 4-5 days via Mondial Relay.
The model car is no longer in stock, when will you have it?
It's impossible for me to know exactly when I'll receive a new stock because I receive arrivals in dribs and drabs. Please contact me so I can keep you informed as soon as it's available.
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