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Même métier : commercial
Même marque : Renault
Model Car Renault Colorale yellow with BERGER advertising (for Mr. Marquer)
Echelle: 1/43ème
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A Renault Colorale in Berger colors
This yellow Renault Colorale miniature featuring Berger advertising is a representation of an iconic vehicle from the 1950s. Faithfully reproduced at 1/43 scale, this commercial version perfectly captures the spirit of French utility in the post-war era, when national manufacturers competed in ingenuity to motorize the country's reconstruction.
This piece stands as an authentic testimony to an era where utility vehicles proudly displayed the colors of major French brands. Aimed at collectors passionate about French automotive history, it is a valuable addition to any collection dedicated to vehicles from the 1950s.
Features of the miniature
- Model: Colorale
- Brand: Renault
- Year: 1950-1957
- Scale: 1/43
- Color: Yellow with Berger advertising
- Protective case included: Yes
A revolutionary utility vehicle
The Renault Colorale was born in 1950 from the desire of Pierre Lefaucheux to provide France with a versatile vehicle capable of meeting the diverse needs of reconstruction. This ambitious project aimed to create a modular platform that could be adapted into station wagon, van, pickup, and even military vehicle versions. The name "Colorale" evokes the French colonial territories, which were the priority markets for this new model.
Technically, the Colorale is distinguished by its all-wheel drive - a first for Renault - and its generous ground clearance of 230 mm. Its 2.4-liter 4-cylinder engine develops 58 horsepower, allowing it to tackle the toughest terrains. The all-steel body, particularly robust, showcases Renault's expertise in utility construction.
Despite its undeniable qualities, the Colorale faced only a mixed commercial success. Too expensive to produce and positioned in a limited market, it quickly lost ground to the Citroën 2CV van and other more economical utilities. Its production ceased in 1957 after only 43,000 units.
Renault in the reconstruction era
In the early 1950s, Régie Renault went through a major transformation under the leadership of Pierre Lefaucheux. Nationalized in 1945, the company had to reimagine its commercial approach while actively participating in the national reconstruction effort. This era saw bold projects like the 4CV, which democratized French automobiles, and more confidential initiatives like the Colorale.
Renault's pioneering spirit is particularly evident in its willingness to explore new segments. The Renault vehicles from this period reflect remarkable technical creativity, even if not all attempts lead to commercial success. The Colorale perfectly embodies this philosophy of innovation, even if it meant taking calculated risks.
This pivotal period laid the groundwork for Renault's future international success. The lessons learned from projects like the Colorale inform the strategic thinking that will lead to the great successes of the following decades, from the Dauphine to the R16, not forgetting the iconic R4.
The Colorale, ambassador of distant territories
The most striking story of the Colorale unfolds far from French roads, in the African colonial territories where it was mainly destined. The first deliveries headed to French West Africa in 1951, specially equipped to handle the bush and dusty trails. Colonial administrators, bush doctors, and merchants quickly adopted this vehicle capable of crossing rivers by fording and transporting men and goods in extreme conditions.
A delightful anecdote recounts how a Colorale from the Senegalese forest administration traveled over 300,000 kilometers between 1952 and 1965 without ever experiencing a major breakdown. Its driver, a French forest ranger, affectionately nicknamed it "the Yellowing" due to its sun-faded color. This legendary Colorale survived three local wars, two coups d'état, and the independence of Senegal, serving alternately the colonial administration then the new national authorities.
Paradoxically, it is in these distant lands that the Colorale finds its true calling, far from hexagonal commercial considerations. Even today, examples circulate in certain regions of Africa, silent witnesses of a bygone era but still active participants in local daily life. This exceptional longevity under difficult latitudes is probably the greatest tribute paid to the engineers of Billancourt.
The Berger advertising version, like the one reproduced as a miniature, reminds us that even the most prestigious French brands did not hesitate to dress their vehicles in the colors of their commercial partners to conquer these exotic markets where each vehicle became a mobile showcase.
Complete your collection of French miniatures
This Berger Colorale holds a special place in the world of French utility miniatures. It fits perfectly alongside other commercial vehicles of the time, notably the Citroën utilities and Peugeot commercial vehicles that shared the French roads of the 1950s.
Collectors passionate about advertising vehicles will find a rare specimen here, a testimony of an era when brands invested heavily in mobile communication. It resonates harmoniously with the other advertising vehicles in the collection, creating a coherent set illustrating the history of French automotive advertising.
This miniature will also appeal to enthusiasts of light utilities and nostalgics of French automobiles that marked the national industrial history. Its rarity makes it a choice element for enriching a collection dedicated to the characteristic vehicles of the hexagon.
Frequently Asked Questions
How to understand the scales of miniatures?
Scale indicates the reduction ratio between the real car and the miniature. For example, at 1:43 scale, each centimeter on the miniature corresponds to 43 centimeters on the real vehicle.
Concretely, a 1/18 scale Ferrari model is approximately 25-30 cm long, while in 1/43 scale it measures approximately 10 cm.
What scales are available?
Our model cars are mainly offered in 1/43, 1/24, 1/18 and 1/87 (HO) scales. The scale is always indicated in the product sheet.
The smaller the second number, the larger the model car (e.g. 1/18 is larger than 1/43).
Does the model car come with protection?
Yes, each model car is systematically delivered in its protective box. This box preserves the collectible value and protects your model car from dust and shocks.
How is my package protected during transport?
We package each order with the utmost care: bubble wrap, appropriate cushioning, and polystyrene. Your model car is perfectly secure during its journey.
What is the delivery time?
In-stock items are shipped within 24-48 hours. Please allow 2-3 business days for France via Colissimo or 4-5 days via Mondial Relay.
The model car is no longer in stock, when will you have it?
It's impossible for me to know exactly when I'll receive a new stock because I receive arrivals in dribs and drabs. Please contact me so I can keep you informed as soon as it's available.
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