The Dauphinoise advertising Teisseire: a miniature full of charm
This brown Renault Dauphinoise with Teisseire advertising represents a magnificent example of the French art of living of the 1950s and 1960s. This miniature perfectly captures the spirit of the era when utility vehicles proudly displayed the colors of the major French brands, transforming our roads into veritable traveling advertising galleries.
A true collector's item , this faithful reproduction appeals to both car enthusiasts and those nostalgic for the France of yesteryear, when Teisseire already traveled the roads distributing his famous syrups.
Characteristics of the miniature
- Model: Dauphinoise
- Brand: Renault
- Year: 1956-1967
- Scale: 1/43rd
- Color: Brown with Teisseire advertising decoration
- Protective case included: Yes
The Dauphinoise, the utility vehicle that conquered France
Launched in 1956, the Renault Dauphinoise was born from the Régie's desire to create a light utility vehicle derived from the popular Dauphine. This van shares the proven mechanics of its sedan cousin while offering a generous loading volume of 1.2 m³. Its 845 cm³ 4-cylinder engine developing 32 horsepower allows it to reach 100 km/h, a remarkable performance for the time.
The Dauphinoise stands out for its exceptional versatility and robustness. Available in van, pickup, or chassis cab versions, it meets the diverse needs of tradespeople, retailers, and delivery companies. Its intelligent design, with its rear engine and rear-wheel drive, gives it excellent grip even when fully loaded.
Produced until 1967, the Dauphinoise enjoyed notable commercial success with more than 100,000 units sold, confirming the relevance of this concept of an accessible light utility vehicle.
Renault, pioneer of the French utility vehicle
In the 1950s, Renault consolidated its position as the French leader in the utility vehicle market. The creation of the Dauphinoise was part of this diversification strategy, allowing the diamond-shaped brand to offer a complete range, from the small 4CV to large trucks.
Founded in 1899 by Louis Renault, the company has survived the decades by constantly adapting to market needs. From its first deliveries in the early 20th century to post-war technical innovations, Renault has always prioritized innovation and practicality. This philosophy is perfectly exemplified by the Dauphinoise, which democratized access to freight transport for small French businesses.
An ambassador of French flavors
The Renault Dauphinoise Teisseire evokes a time when mobile advertising reigned supreme. These vehicles in the brand's colors crisscrossed France, creating a direct link between producers and consumers. Teisseire, a Grenoble-based company founded in 1720, understood the importance of this traveling visibility to develop the reputation of its fruit syrups.
These advertising women from Dauphiné were actively involved in local economic life . They delivered to cafes, grocery stores, and restaurants, carrying the precious syrups that would brighten up French tables. Their visit to the villages was often a small event, with children recognizing the familiar colors of their favorite brands from afar.
The alliance between Renault and Teisseire perfectly symbolizes the French art of living during the Trente Glorieuses: a booming automobile industry serving a gastronomy that was becoming more democratic. These vehicles were ambassadors of a gourmet and optimistic France, where each delivery was a source of pleasure and conviviality.
Today, these advertising Dauphinoises have become nostalgic icons , witnesses to an era when the French road was colored by these advertising mobiles which marked the collective imagination of several generations.
Complete your miniature collection
This Teisseire Dauphinoise naturally finds its place among the collector's advertising vehicles . It harmonizes perfectly with other models in the Renault range, notably the saloon versions of the Dauphine or the Estafette of the same period.
Collectors particularly appreciate this miniature for its historical authenticity and careful finishing. It is an excellent addition to collections of vintage or French cars , testifying to the ingenuity of the French automobile industry.
This piece appeals to a wide audience: fans of light utility vehicles , 1960s enthusiasts, but also collectors of advertising model cars who find it a perfect example of the alliance between automotive heritage and the history of French brands.
Frequently Asked Questions
How to understand the scales of miniatures?
Scale indicates the reduction ratio between the real car and the miniature. For example, at 1:43 scale, each centimeter on the miniature corresponds to 43 centimeters on the real vehicle.
Concretely, a 1/18 scale Ferrari model is approximately 25-30 cm long, while in 1/43 scale it measures approximately 10 cm.
What scales are available?
Our model cars are mainly offered in 1/43, 1/24, 1/18 and 1/87 (HO) scales. The scale is always indicated in the product sheet.
The smaller the second number, the larger the model car (e.g. 1/18 is larger than 1/43).
Does the model car come with protection?
Yes, each model car is systematically delivered in its protective box. This box preserves the collectible value and protects your model car from dust and shocks.
How is my package protected during transport?
We package each order with the utmost care: bubble wrap, appropriate cushioning, and polystyrene. Your model car is perfectly secure during its journey.
What is the delivery time?
In-stock items are shipped within 24-48 hours. Please allow 2-3 business days for France via Colissimo or 4-5 days via Mondial Relay.
The model car is no longer in stock, when will you have it?
It's impossible for me to know exactly when I'll receive a new stock because I receive arrivals in dribs and drabs. Please contact me so I can keep you informed as soon as it's available.
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