Model Car Blue and White Renault Floride, Number 6 with BUTAGAZ Advertising - "The Rocket"
Echelle: 1/43ème
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Discover this beautiful blue and white Renault Floride miniature, adorned with number 6 and the famous BUTAGAZ advertisement "The Rocket". This faithful reproduction captures the essence of an era when French automobiles shone with elegance and refinement. A true witness of the 1960s, this miniature appeals to both passionate collectors and automobile history enthusiasts.
This collectible piece perfectly embodies the French art of living in the sixties, a time when the Renault Floride symbolized access to convertibles for the rising bourgeoisie. The BUTAGAZ advertising livery adds a nostalgic dimension particularly sought after by collectors.
Features of the miniature
- Model: Renault Floride "The Rocket"
- Brand: Renault
- Year: 1959-1968
- Scale: 1/43
- Color: Blue and white with BUTAGAZ decorations
- Numbering: Number 6
- Protective case included: Yes
The real model: symbol of French elegance
The Renault Floride was born in 1958 under the impetus of Pierre Dreyfus, then head of Renault. Designed to conquer the American market and meet the growing demand for convertibles in Europe, it was presented at the Paris Motor Show in October 1958. Its design, by Pietro Frua, broke with Renault's traditional aesthetic codes.
Equipped with the Dauphine Gordini engine of 845 cm³, the Floride initially developed 40 horsepower, increased to 51 horsepower with the arrival of the S version. Its monocoque body and streamlined lines made it an exceptional convertible, also offered as a coupe from 1962. The BUTAGAZ advertising livery testifies to the promotional use of this iconic model.
Despite mixed commercial success with about 170,000 units produced, the Floride left a significant mark and paved the way for future Renault sports cars. It was replaced in 1968 by the R15/R17, inheriting its convertible spirit.
Renault in the 1960s: creative audacity
At the time of the creation of the Floride, Renault was undergoing a major transformation. The nationalized company since 1945 sought to diversify its range, dominated by the popular 4CV and then the Dauphine. Pierre Dreyfus, appointed CEO in 1955, breathed a breeze of modernity and commercial boldness.
This period marked Renault's entry into the luxury convertible segment, a territory previously reserved for Italian and British brands. The diamond firm dared to challenge conventions with models like the Alpine, developed in partnership with Jean Rédélé, and experimented with new marketing approaches.
The story of Renault, founded in 1898 by Louis Renault, was enriched by a new chapter. After equipping the Marne taxis in 1914 and surviving the upheavals of nationalization, the Boulogne-Billancourt company established itself as a major player in the European automotive industry, no longer hesitating to explore prestige niches.
The BUTAGAZ anecdote: when butane gas revolutionized France
The presence of the BUTAGAZ "The Rocket" advertisement on this Renault Floride takes us back to a fascinating time in French history. In the 1960s, BUTAGAZ revolutionized French households with its butane gas bottles, freeing housewives from the chore of coal and wood. The slogan "The Rocket" evoked the modernity and efficiency of this new heating method.
This miniature is a testament to the golden age of automotive advertising, a period when brands did not hesitate to dress their vehicles in the colors of partner companies. The advertising Renault Florides crisscrossed French roads during spectacular promotional operations, turning every ride into a marketing event.
The partnership between Renault and BUTAGAZ perfectly reflected the spirit of the Glorious Thirties. Two French companies, symbols of modernity and innovation, joined forces to conquer an eager audience for new products. These advertising vehicles participated in major sports and commercial events, contributing to the image of brands that are now legendary.
Today, these historic advertising liveries fascinate collectors, privileged witnesses of a time when the automobile served as a preferred medium for corporate communication. Each miniature tells a story, that of a France undergoing economic and social transformation.
Complete your collection of French miniatures
This BUTAGAZ Renault Floride occupies a prime position in the universe of French miniatures. It fits perfectly into a collection dedicated to the 1960s, harmoniously accompanying Citroën DS, Peugeot 404, and other icons of French automobiles.
Collectors will particularly appreciate its complementarity with other convertibles of the time and advertising vehicles. This miniature also finds its place in a thematic collection dedicated to 1/43 scale models, a reference scale allowing for harmonious display.
Designed for enthusiasts of French cars and collectors of vintage advertising objects, this Renault Floride will also delight those searching for classics from 1950 to 1979. It is an excellent starting point for a collection dedicated to the Renault universe or the iconic French cars of the Glorious Thirties.
Même marque : Renault
Frequently Asked Questions
How to understand the scales of miniatures?
Scale indicates the reduction ratio between the real car and the miniature. For example, at 1:43 scale, each centimeter on the miniature corresponds to 43 centimeters on the real vehicle.
Concretely, a 1/18 scale Ferrari model is approximately 25-30 cm long, while in 1/43 scale it measures approximately 10 cm.
What scales are available?
Our model cars are mainly offered in 1/43, 1/24, 1/18 and 1/87 (HO) scales. The scale is always indicated in the product sheet.
The smaller the second number, the larger the model car (e.g. 1/18 is larger than 1/43).
Does the model car come with protection?
Yes, each model car is systematically delivered in its protective box. This box preserves the collectible value and protects your model car from dust and shocks.
How is my package protected during transport?
We package each order with the utmost care: bubble wrap, appropriate cushioning, and polystyrene. Your model car is perfectly secure during its journey.
What is the delivery time?
In-stock items are shipped within 24-48 hours. Please allow 2-3 business days for France via Colissimo or 4-5 days via Mondial Relay.
The model car is no longer in stock, when will you have it?
It's impossible for me to know exactly when I'll receive a new stock because I receive arrivals in dribs and drabs. Please contact me so I can keep you informed as soon as it's available.
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