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Même marque : Volkswagen
Même origine : allemandes
Model Car 1951 Volkswagen Beetle VW1200 Blue and Cream
Scale 1/43
Dented cardboard box
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The 1951 Volkswagen Beetle VW1200: A model car legend
This 1951 Volkswagen Beetle VW1200 model car in blue and cream captures the essence of one of the most iconic automobiles of the 20th century. Faithfully reproduced in 1:43 scale, this collectible will delight car enthusiasts and collectors seeking historical authenticity.
A true symbol of the democratization of the automobile , this model car represents a major turning point in the history of the industry, immortalizing the model that would become the people's car par excellence.
Characteristics of the model car
- Model: Volkswagen Beetle VW1200
- Brand: Volkswagen
- Year: 1951
- Scale: 1/43rd
- Color: Blue and cream
- Protective case included: Yes
The original model: birth of an icon
The Volkswagen Type 1 , better known as the Beetle, was born in post-war Germany under the leadership of British Major Ivan Hirst. Initially designed by Ferdinand Porsche in the 1930s, it finally found commercial production in 1948 under the direction of Heinrich Nordhoff.
The 1951 VW1200 model marked a crucial step in the evolution of the Beetle. Equipped with a 4-cylinder 1131 cc boxer engine developing 25 horsepower, this version offered remarkable reliability and economical fuel consumption, which immediately appealed to the European public in reconstruction.
This year, 1951, represents the beginning of the international conquest of the Beetle, with exports intensifying to the United States and the establishment of the foundations of what would become the most resounding commercial success in the automobile industry.
Volkswagen: From "People's Car" to Global Giant
In the early 1950s, Volkswagen was experiencing a pivotal period in its history. Under the leadership of Heinrich Nordhoff, the company definitively abandoned its controversial origins to focus on a revolutionary industrial philosophy: producing a simple, reliable car that was accessible to as many people as possible.
This strategy of democratizing automobiles contrasted radically with the approaches of the time, where manufacturers favored annual aesthetic renewal. Volkswagen made the bold bet of technical continuity and progressive improvement, laying the foundations for a success story that would last more than forty years.
The German brand also revolutionized production and marketing methods, establishing a network of dealerships specifically trained in the Volkswagen philosophy and developing a marketing approach based on authenticity rather than dreams.
The anecdote: when the Beetle conquered America through smallness
In 1951, as the American automobile industry was producing ever more imposing chrome-clad behemoths , the little Beetle timidly arrived on American soil. The first reactions were mixed to say the least: how could this strange little car, with its rear-mounted engine and rounded shapes, appeal to Americans accustomed to Cadillacs and Buicks?
The story tells of a New York dealership, desperate over disastrous sales, deciding to park his Beetle in front of the giant American cars in his showroom. The contrast is striking: the little German car makes the other vehicles appear disproportionate and fuel-guzzling. This inadvertent staging strategy reveals the genius of the Beetle.
The real turning point came during the Suez Crisis in 1956, when gasoline prices soared. Suddenly, frugality became a virtue , and the Beetle, with its 6 liters per 100 kilometers, appeared as a smart alternative. Sales took off, and the small German car paradoxically became a symbol of freedom in America's affluent past.
This unlikely conquest even inspired the famous "Think Small" advertising campaign by the DDB agency in 1959, which revolutionized automotive communication by celebrating difference rather than conformity . The Beetle thus became the first foreign vehicle to establish itself massively on the American market, paving the way for all the imports that followed.
Complete your model car collection
This 1951 Volkswagen Beetle VW1200 occupies a central place in the world of model cars . It represents the archetype of the European popular car, an ideal complement to the Citroën model cars of the same era such as the 2CV or the Renault 4CV models which shared the same philosophy of democratization.
Collectors will particularly enjoy combining it with other Volkswagen model cars to trace the evolution of the brand, or placing it alongside vehicles from the 1950s to recreate the atmosphere of this pivotal decade.
This reproduction is aimed at both automotive history enthusiasts and collectors looking for iconic pieces. It naturally finds its place in a collection dedicated to classics from 1950-1979 , a golden period of automotive innovation, or among the French and European model cars that bear witness to the richness of continental automotive heritage.
Frequently Asked Questions
How to understand the scales of miniatures?
Scale indicates the reduction ratio between the real car and the miniature. For example, at 1:43 scale, each centimeter on the miniature corresponds to 43 centimeters on the real vehicle.
Concretely, a 1/18 scale Ferrari model is approximately 25-30 cm long, while in 1/43 scale it measures approximately 10 cm.
What scales are available?
Our model cars are mainly offered in 1/43, 1/24, 1/18 and 1/87 (HO) scales. The scale is always indicated in the product sheet.
The smaller the second number, the larger the model car (e.g. 1/18 is larger than 1/43).
Does the model car come with protection?
Yes, each model car is systematically delivered in its protective box. This box preserves the collectible value and protects your model car from dust and shocks.
How is my package protected during transport?
We package each order with the utmost care: bubble wrap, appropriate cushioning, and polystyrene. Your model car is perfectly secure during its journey.
What is the delivery time?
In-stock items are shipped within 24-48 hours. Please allow 2-3 business days for France via Colissimo or 4-5 days via Mondial Relay.
The model car is no longer in stock, when will you have it?
It's impossible for me to know exactly when I'll receive a new stock because I receive arrivals in dribs and drabs. Please contact me so I can keep you informed as soon as it's available.
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