This Citroën 2 CV AZU Michelin produced by Norev captures the very essence of an iconic utility vehicle from the 1950s-1960s. This 1/43 scale miniature proudly displays Michelin's characteristic yellow livery, transforming the famous Deudeuche into a true commercial ambassador for the Clermont-based manufacturer.
A true collector's piece, this faithful reproduction showcases French ingenuity and the popular genius of Citroën, while paying tribute to one of the most enduring partnerships in the French automotive industry.
Miniature Features
- Model: Citroën 2 CV AZU
- Brand: Citroën
- Year: 1954-1978
- Scale: 1/43
- Color: Yellow Michelin
- Manufacturer: Norev
- Protective case included: Yes
The AZU, the Utility Deudeuche
Launched in 1954, the 2 CV AZU (Utility) represents the commercial variant of the famous Deux Chevaux. Citroën responded to the needs of artisans, traders, and businesses looking for an economical and practical vehicle. The AZU retains the front of the sedan but adopts a closed and raised rear, offering a remarkable cargo volume for its time.
Equipped with the same air-cooled, 375 cm³ two-cylinder engine, the AZU produces 12 horsepower and can carry up to 250 kg of payload. Its torsion bar suspension gives it legendary flexibility, allowing it to traverse the roughest paths without damaging the transported goods.
Produced until 1978, the AZU saw significant commercial success with nearly 1.2 million units sold. It quickly became the tool of choice for an entire generation of French entrepreneurs, actively contributing to the economic boom of the Trente Glorieuses.
Citroën in the 1950s
In 1954, Citroën went through a period of expansion under the leadership of Pierre-Jules Boulanger. The company focused on technical innovation and automotive democratization. Following the revolutionary launch of the 2 CV in 1948, the company diversified its range with practical variants like the AZU.
This strategy aligns with André Citroën's vision, the founder who passed away in 1935, who aimed to motorize the popular classes. The company, acquired by Michelin in 1934 due to financial difficulties, benefited from the tire manufacturer's expertise to develop innovative technical solutions. This synergy partly explains the special ties between the two Auvergne industrial groups.
Bibendum and the Deudeuche: a historic alliance
The association between Citroën and Michelin goes beyond mere industrial ties, evolving into a true family and regional saga. When Michelin took over Citroën in 1934, this union sealed the fate of two French jewels born just kilometers apart in Auvergne.
The 2 CV AZU in Michelin colors roamed the roads of France from the 1950s onwards, transporting tires and tools to partner garages. These mobile advertising vehicles helped build Michelin's brand image, with Bibendum proudly displayed on their yellow sides. This iconic color facilitated the identification of Michelin vehicles and reinforced the brand's notoriety.
There's an anecdote that some mechanics recognized the characteristic sound of the AZU's two-cylinder engine long before seeing their tire supplier arrive. This sound familiarity reflects the deep embedding of these vehicles in the French economic fabric, where the Michelin utility 2 CV became a familiar landmark in daily automotive life.
Even today, these restored Michelin AZUs represent the stars of Citroën gatherings, reminding us of an era when French industry shone with its popular and ingenious creations.
Complete your miniature collection
This Citroën 2 CV AZU Michelin Norev naturally fits within a collection dedicated to French advertising vehicles. It pairs perfectly with other utilities of the time, including Citroën Type H and Renault Estafette.
Collectors passionate about the 2 CV universe will appreciate this utility variant that complements traditional sedans perfectly. This miniature also harmonizes with other French productions from the 1950s-1970s, a golden age for the French automobile industry.
Whether you're a fan of industrial history, a Citroën enthusiast, or a collector of Norev miniatures, this Michelin AZU represents an authentic testimony of a France in full economic reconstruction, where popular ingenuity met commercial pragmatism.
