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Même métier : publicitaire
Même marque : Citroën
Model Car Citroën 2 CV San Miguel
Scale 1/43
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Citroën 2 CV San Miguel: An Exceptional model car
The model car Citroën 2 CV San Miguel perfectly captures the essence of this legendary French car in an iconic advertising livery. This faithful 1:43 scale reproduction is a true testament to French automotive history and the French art of living.
This collectible model car represents much more than a simple scale model: it embodies the bohemian and relaxed spirit of the years when the 2 CV reigned on the roads of France, enhanced by the bright colors of the San Miguel brand.
Technical Characteristics of the model car
- Model: Citroën 2 CV San Miguel
- Brand: Citroën
- Year: 1970s-1980s
- Scale: 1/43rd
- Color: San Miguel advertising livery
- Protective case included: Yes
The Citroën 2 CV: An Automotive Revolution
Launched in 1948 at the Paris Motor Show, the Citroën 2CV was born from a revolutionary specification: to create a car capable of transporting two farmers in clogs, 50 kg of potatoes, or a barrel of wine across fields. Pierre-Jules Boulanger, head of Citroën, then envisioned a simple, economical, and practical vehicle that would revolutionize French popular mobility.
With its 375cc flat-twin engine developing 9 horsepower, its interconnected coil spring suspension, and its corrugated iron body, the 2CV offers a completely innovative approach to the automobile. Its design prioritizes mechanical simplicity and robustness, allowing for easy repairs even in the most rugged conditions.
The commercial success exceeded all expectations: produced until 1990, the 2CV sold more than 5 million units worldwide, becoming one of the most emblematic vehicles of the 20th century and establishing itself as a symbol of freedom and escape.
Citroën: Innovation at the Service of the Automobile
Founded in 1919 by André Citroën, the chevron brand quickly distinguished itself with its innovative approach to the automotive industry. Inspired by American production methods, André Citroën introduced mass-production techniques to Europe and revolutionized automotive marketing with spectacular advertising campaigns.
In the post-war years, under the leadership of Pierre-Jules Boulanger and later Pierre Bercot, Citroën confirmed its avant-garde reputation with revolutionary models. The French brand developed bold technical solutions: front-wheel drive, hydropneumatic suspension, and power steering. This philosophy of innovation culminated with the DS in 1955 and became more widespread with the 2CV, proving that ingenuity could serve all market segments.
The 2CV's creation coincided with the reconstruction of France and the emergence of the consumer society. Citroën supported this social transformation by offering vehicles that democratized the automobile while maintaining a strong technical and aesthetic identity.
The Advertising Epic of the 2 CV San Miguel
The collaboration between Citroën and San Miguel perfectly illustrates the golden age of automotive advertising in the 1970s and 1980s. This period saw the emergence of creative partnerships between manufacturers and consumer brands, transforming vehicles into particularly effective rolling advertising media.
The San Miguel livery, with its bright colors and distinctive graphics, transforms the modest 2CV into an ambassador of a Mediterranean lifestyle. These advertising vehicles crisscross French roads during promotional events, festivals, and commercial caravans, creating a strong emotional connection with the public. The 2CV, with its simplicity and user-friendliness, proves to be the ideal vehicle for conveying these messages of pleasure and relaxation.
This marketing strategy proved particularly relevant at a time when France was discovering mass leisure and democratized vacations. The 2CV San Miguel embodied a certain popular hedonism, a blend of French tradition and Iberian influences, reflecting the cultural openness of French society during the Trente Glorieuses.
Today, these advertising versions have become sought-after collector's items, witnesses to an era when advertising creativity and automotive heritage happily combined to create unique cultural objects.
Complete Your Collection of French model cars
This Citroën 2CV San Miguel naturally finds its place among the most beautiful pieces dedicated to French automobiles. It fits perfectly into the Citroën 2CV model car collections and remarkably enriches the world of model car advertising vehicles .
Passionate collectors of French model cars will appreciate this piece, which harmoniously interacts with other iconic models such as the Renault 4CV or the Simca Aronde . This model car is also in line with the retro models of the 1980s-1999s , the period when these advertising liveries were at their peak.
Whether you're a seasoned collector or a fan of automotive history, this 1:43 scale model car is a valuable testament to French ingenuity and the advertising creativity of a bygone era. It will appeal to both those nostalgic for the Citroën brand and classic car enthusiasts looking for authentic pieces steeped in history.
Frequently Asked Questions
How to understand the scales of miniatures?
Scale indicates the reduction ratio between the real car and the miniature. For example, at 1:43 scale, each centimeter on the miniature corresponds to 43 centimeters on the real vehicle.
Concretely, a 1/18 scale Ferrari model is approximately 25-30 cm long, while in 1/43 scale it measures approximately 10 cm.
What scales are available?
Our model cars are mainly offered in 1/43, 1/24, 1/18 and 1/87 (HO) scales. The scale is always indicated in the product sheet.
The smaller the second number, the larger the model car (e.g. 1/18 is larger than 1/43).
Does the model car come with protection?
Yes, each model car is systematically delivered in its protective box. This box preserves the collectible value and protects your model car from dust and shocks.
How is my package protected during transport?
We package each order with the utmost care: bubble wrap, appropriate cushioning, and polystyrene. Your model car is perfectly secure during its journey.
What is the delivery time?
In-stock items are shipped within 24-48 hours. Please allow 2-3 business days for France via Colissimo or 4-5 days via Mondial Relay.
The model car is no longer in stock, when will you have it?
It's impossible for me to know exactly when I'll receive a new stock because I receive arrivals in dribs and drabs. Please contact me so I can keep you informed as soon as it's available.
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