Citroën Type H Beige and Red with MERE PICON (Dairy) Advertisement
Scale: 1/43rd
PLEASE NOTE: the first image is a computer-generated render and may not exactly match the vehicle in this listing, so please check the photos that follow it.
This miniature of the Citroën Type H in the colors of MÈRE PICON dairy captures the essence of an era when utility vehicles were true ambassadors of local brands. With its distinctive beige and red livery, this faithful reproduction is a testament to the golden age of advertising vehicles that traveled the French roads.
This collectible piece is aimed at fans of French automobilia and enthusiasts of Citroën Type H miniatures, the mythical vehicle that marked the history of utility automobiles in France for nearly three decades.
Launched in 1947, the Citroën Type H revolutionized the world of utility vehicles with its avant-garde design and revolutionary monocoque construction. Designed by engineer Flaminio Bertoni, this van adopts a radically different approach with its characteristic wavy metal sheets that provide exceptional rigidity while reducing the weight of the structure.
The vehicle stands out for its remarkable modularity and adaptability to all professions. Its low floor facilitates loading, while its spacious cabin optimizes transport space. These qualities quickly make it the preferred choice of craftsmen, traders, and businesses across France.
With over 470,000 units produced during its 34-year career, the Type H becomes one of the most popular utility vehicles in France, actively contributing to the economic development of the Trente Glorieuses.
In the post-war period, Citroën established itself as a pioneer of French automobiles thanks to its constant innovation philosophy inherited from André Citroën. The brand with the chevrons, already known for its revolutionary sedans like the Traction Avant, extends its expertise to the utility vehicle sector with a clear ambition: to democratize goods transport.
The company relies on bold technical solutions, integrating the lessons of mass production while maintaining a typically French approach to automobiles. This period marks the peak of Citroën ingenuity, where each new model pushes the boundaries of the automotive technology of the time.
The Type H fits perfectly into this visionary approach, offering unprecedented solutions that will profoundly influence the evolution of commercial vehicles in Europe. This innovative approach allows Citroën to assert itself as a key reference in the French market for light utility vehicles.
The Citroën Type H quickly becomes much more than just a utility vehicle: it embodies the French art of living and contributes to the dissemination of hexagonal gastronomy. In the 1950s and 1960s, these vans with colorful liveries traveled the roads of France, transporting cheeses, charcuterie, and regional specialties to markets and shops across the country.
The MÈRE PICON version perfectly illustrates this blessed era when artisan dairies used these vehicles as true rolling business cards. Their carefully crafted decorations and bright colors turned each delivery into a communication operation, creating a direct link between the producer and the consumer.
These advertising Type Hs become familiar figures in the French landscape, contributing to the construction of the visual identity of local brands. Their regular passages through villages create a unique closeness, making their drivers true ambassadors of the terroir.
Even today, the silhouette of the Type H immediately evokes this gourmet and authentic France, where the quality of products was passed down from generation to generation, carried by these faithful road companions with wavy metal sheets.
This Type H MÈRE PICON miniature naturally finds its place at the heart of a collection dedicated to French advertising vehicles. It harmoniously dialogues with other advertising vehicles of the time, creating a coherent set that tells the story of French local commerce.
Collectors passionate about the Citroën universe will particularly appreciate this version, which enriches their panorama of the brand's mythical models. It pairs perfectly with other Type H variants to form a true miniature museum of this legendary vehicle.
This piece will also appeal to enthusiasts of classic cars and those nostalgic for the 1950s to 1970s, the golden age of French automobiles. Its scale 1/43 makes it a prime element for any collection dedicated to the hexagonal automotive heritage.
Stephane Bazille
14 November 2026
Always delivered within the agreed deadlines, well-packaged and protected materials. Nothing negative to report. A constantly renewed range that, despite the intention to remain cautious, always finds new temptations...
Claude Lang
13 November 2026
I placed my second order and everything went smoothly, delivery without issues, items in good condition, and delivered on time. After this second order, I can only recommend the site to Bernardminiature, a serious person. Top delivery, thanks again to him and good for a next order.
Serge PINSON
12 November 2026
In addition to the fact that the 1/43 miniatures received are perfectly in line with the photographs and my expectations and are of great finesse, they arrived very quickly (I was even informed of the shipment) and very carefully packaged. Very satisfied, I placed a new order with Bernard Miniatures, a seller I recommend for their selection and reliability.
Sold
It was the last one, and we no longer have it in stock. It may come back one day, but I can't promise. In the meantime, here are the closest matches available today.
Brown Citroën GS from 1971 (MISSING REAR-VIEW MIRROR)
20,00 €
Citroën Visa 2 Super E brown 1981 (plexi box)
25,00 €
Citroën Traction 11AL Black 1935 - Auto Plus
25,00 €
Citroën Type H long off-white/beige? from 1954 - La Chaine Paysanne
30,00 €
Citroën Traction 11CV Black - Del Prado
25,00 €
The scale is the reduction ratio between the real car and the model. At 1:43 scale, for example, every centimetre of the model represents 43 centimetres of the real vehicle.
In practice, a 1:18 Ferrari model is about 25–30 cm long, while at 1:43 it measures roughly 10 cm.
Our model cars mainly come in 1:43, 1:24, 1:18 and 1:87 (HO) scale. The scale is always listed on the product page.
The smaller the second number, the bigger the model (e.g. 1:18 is larger than 1:43).
Yes, every model car ships in its protective box. The box preserves its collector value and protects your model from dust and knocks.
We pack every order with great care: bubble wrap, snug padding and polystyrene. Your model car is fully secured on its way to you.
In-stock items ship within 24–48h. Allow 2–3 business days for mainland France with Colissimo, or 4–5 days with Mondial Relay.
I can't say exactly when new stock will arrive, as it comes in a trickle. Feel free to contact me and I'll let you know as soon as it's available.