JEAN-PAUL
7 November 2026
I am satisfied and I have become a propagandist for your site
Scale 1/43
PLEASE NOTE: the first image is a computer-generated render and may not exactly match the vehicle in this listing, so please check the photos that follow it.
This black Peugeot 202 MICHELIN miniature in 1/43rd scale is an exceptional tribute to pre-war French motoring. A faithful replica of Peugeot's iconic model, it stands out for its Michelin advertising livery, which gives it a remarkable historical authenticity.
Designed for discerning collectors and enthusiasts of French cars, this miniature naturally takes its place among the most sought-after collectibles, a reminder of an era when the French automotive industry shone across Europe.
Launched in 1938, the Peugeot 202 marked a genuine break in the history of the Sochaux-based marque. As the first Peugeot to adopt a full pontoon body, it abandoned traditional angular lines in favor of rounded, modern shapes that foreshadowed the postwar car.
This compact saloon boasted bold technical innovations: headlamps integrated into the bodywork, a rear tailgate for easy access to the boot, and above all a monocoque construction that redefined the standards of the day. Its 1.1-litre four-cylinder engine delivered enough power to rival its direct competitors.
Despite production being interrupted by the war, the 202 enjoyed notable commercial success, with nearly 105,000 units built between 1938 and 1948, demonstrating the French public's attachment to this car and its revolutionary design.
When the 202 was created, Peugeot was going through a major transformation. The family firm, led by Robert Peugeot, had established itself as one of Europe's most innovative carmakers, not hesitating to break with established aesthetic conventions to offer vehicles ahead of their time.
Founded in 1810 as a tool manufacturer before turning to bicycles, Peugeot had gradually moved into the automobile from 1891. In the 1930s and 1940s, the lion marque reinforced its reputation for engineering excellence by developing bold design solutions. The 202 fit perfectly into this drive for constant innovation that defined Peugeot at the time.
This period also marked Peugeot's entry into the era of modern mass production, with optimized assembly lines and an industrial approach that prepared the brand for the postwar challenges and the democratization of the car.
The story of the Peugeot 202 reveals the paradoxes of French motoring in the 1940s. While its avant-garde forms heralded modern styling, it retained certain traditional elements, such as its propeller-shaft drive and varnished wooden dashboard, creating a unique blend of innovation and classic craftsmanship.
The Michelin advertising livery on this miniature reflects a common practice of the era: tire manufacturers forged privileged partnerships with carmakers, using their vehicles as rolling billboards. These cars, carrying the colors of major brands, traveled French roads and helped shape the popular image of the automobile.
A notable technical detail: the 202 was one of the first French cars to offer an effective heating system as standard, an innovation especially appreciated during the harsh winters of the war. This attention to passenger comfort reflected Peugeot's progressive vision.
This Peugeot 202 also embodies the resilience of French industry during the Second World War. Despite restrictions and supply shortages, Peugeot continued to produce civilian vehicles, keeping alive an automotive expertise that would prove crucial to postwar reconstruction.
This Peugeot 202 black MICHELIN holds a prime place in the world of French model cars. It is an ideal complement to collections devoted to Peugeot model cars and sits perfectly alongside other models from the 1940s.
Enthusiasts passionate about the history of French motoring will especially appreciate this piece alongside other iconic French miniatures. It pairs harmoniously with advertising vehicles from the same era and enriches collections dedicated to classic cars.
This miniature appeals to seasoned collectors as well as newcomers discovering the world of model cars. Its 1/43rd scale, the standard reference, makes it easy to add to any existing collection, while its authentic advertising livery will delight history enthusiasts and fans of Michelin miniatures.
JEAN-PAUL
7 November 2026
I am satisfied and I have become a propagandist for your site
Jérome BLONDIAUX
7 November 2026
Always impeccable and well-groomed packages, great selection of models with good value for money, highly recommended without hesitation
alain desmouceaux
6 November 2026
The products match the photographs. They are very well packaged. The delivery is closely monitored by the manager. I recommend this site for collectors.
Sold
It was the last one, and we no longer have it in stock. It may come back one day, but I can't promise. In the meantime, here are the closest matches available today.
Peugeot D3A beige - Chocolat POULAIN - CORGI
35,00 €
Peugeot 905 white No. 1 - 24 Hours of Le Mans 1992 (blister)
25,00 €
Peugeot 402 Dark Red - Dinky-Toys (Editions Atlas) - No. 24K
25,00 €
1942 Beige Peugeot VLV Vintage Micro Car - French Car
25,00 €
Peugeot D4A military - Solido (French manufacture) - box N°DX8977
20,00 €
The scale is the reduction ratio between the real car and the model. At 1:43 scale, for example, every centimetre of the model represents 43 centimetres of the real vehicle.
In practice, a 1:18 Ferrari model is about 25–30 cm long, while at 1:43 it measures roughly 10 cm.
Our model cars mainly come in 1:43, 1:24, 1:18 and 1:87 (HO) scale. The scale is always listed on the product page.
The smaller the second number, the bigger the model (e.g. 1:18 is larger than 1:43).
Yes, every model car ships in its protective box. The box preserves its collector value and protects your model from dust and knocks.
We pack every order with great care: bubble wrap, snug padding and polystyrene. Your model car is fully secured on its way to you.
In-stock items ship within 24–48h. Allow 2–3 business days for mainland France with Colissimo, or 4–5 days with Mondial Relay.
I can't say exactly when new stock will arrive, as it comes in a trickle. Feel free to contact me and I'll let you know as soon as it's available.