Christian Frassinetti
11 November 2026
High-quality products, top-level shipping, we care about the customer in this house, I am more than satisfied with my purchases. There will be more...
Scale: 1/43rd
Atlas Editions
With box
The antenna and the Taxi sign are included with the car and clip onto the roof
The sunroof does not open, contrary to what is stated on the box
PLEASE NOTE: the first image is a computer-generated render and may not exactly match the vehicle in this listing, so please check the photos that follow it.
This Peugeot 404 Taxi-Radio G7 miniature faithfully reproduces one of the most iconic sedans in the French urban landscape of the 60s and 70s. With its characteristic black livery and dark red roof, this 1/43 scale replica perfectly captures the essence of the vehicles that marked the history of Parisian transport.
Published by Atlas in the DAN-TOYS collection under reference DAN-111, this piece appeals to both passionate collectors of French automobiles and enthusiasts of service vehicles. It reflects a time when the Peugeot 404 ruled the roads of Europe.
Launched in 1960, the Peugeot 404 represents the pinnacle of the Sochaux brand's expertise in family sedans. Designed by Pininfarina, it features elegant and timeless lines that immediately charm both the French and international public. This car embodies the modernity of the 60s with its round headlights, chromed grille, and harmonious proportions.
Technically, the 404 stands out for its legendary robustness and exceptional riding comfort. Equipped with a 1.6-liter engine developed for the occasion, it offers satisfactory performance for the time while maintaining reasonable fuel consumption. Its independent front suspension and rigid rear axle provide remarkable road handling, particularly appreciated by professional drivers.
The commercial success is immediate: the 404 quickly becomes one of the benchmark sedans on the French market, successfully exporting to Europe, Africa, and even South America. Its versatility makes it the preferred choice for both families and professionals, notably in the passenger transport sector.
At the beginning of the 60s, Peugeot underwent a major transformation. The lion brand, with its industrial heritage dating back to 1810, established itself as one of the most innovative French car manufacturers. This decade marks a strategic turning point with the gradual abandonment of small engines in favor of larger, more spacious, and comfortable vehicles.
The family-run company led by the Peugeot dynasty invested heavily in modernizing its production tools and developing new models. The collaboration with Pininfarina for the design of the 404 perfectly illustrates this commitment to excellence and openness to international markets. This approach allowed Peugeot to consolidate its position in the European market and prepare for its global expansion in the following decades, as evidenced today by the Peugeot miniature cars in our collection.
The Peugeot 404 Taxi-Radio G7 evokes a fascinating chapter in the history of urban transport in Paris. In the 60s and 70s, these sedans with their characteristic colors - black body and dark red roof - roamed the streets of the capital, becoming true symbols of Parisian modernity. The G7 Taxi-Radio system, a pioneer in communication, revolutionized the industry by enabling better ride coordination.
These Peugeot 404 taxis feature prominently in many films of the era, immortalizing the Parisian spirit of the Glorious Thirties. Their legendary sturdiness makes them ideal companions for drivers who navigate hundreds of kilometers daily through Parisian traffic. Many have easily exceeded 500,000 kilometers on the odometer without faltering, forging the brand's reputation for indestructibility.
The characteristic radio antenna, faithfully reproduced on this miniature, symbolizes the entry of the Parisian taxi into the modern era. Gone are the days of waving a taxi down in the street: thanks to the G7 system, Parisians can now book their ride by phone, a revolutionary change for the time that foreshadows our current mobile apps.
Even today, some collectors seek out these classic 404 taxis to restore them, living testimonies of an era when French automobiles dominated our roads. This nostalgia is naturally reflected in the world of miniatures, where taxi versions hold a special place among the most sought-after models.
This Peugeot 404 Taxi-Radio G7 naturally finds its place at the heart of a collection dedicated to French service vehicles. It pairs perfectly with other iconic models like the Citroën DS from the same period or the cars from the 1960s that represent the golden age of French automobiles.
Fans of public service vehicles will find an ideal complement to the ambulances, police or fire vehicles of the same period. This miniature also integrates perfectly into a thematic collection dedicated to French automobiles, showcasing the national industrial excellence of the Glorious Thirties.
For collectors wishing to explore the Peugeot universe, this 404 taxi serves as an excellent introduction before discovering other legendary models from the brand. It particularly appeals to car history enthusiasts, nostalgics of the Parisian taxi era, as well as collectors of 1/43 scale miniatures who appreciate detailed craftsmanship and the historical authenticity of these faithful reproductions.
Christian Frassinetti
11 November 2026
High-quality products, top-level shipping, we care about the customer in this house, I am more than satisfied with my purchases. There will be more...
Herve
11 November 2026
Perfectly packaged product, arrived well and completely matches the description, I highly recommend! Thank you!
MOISSON
9 November 2026
This site offers an impressive selection of miniatures. There is something for everyone. Delivery times are fast and the products are very well protected for transport. The relationship is easy. I can only recommend.
Sold
It was the last one, and we no longer have it in stock. It may come back one day, but I can't promise. In the meantime, here are the closest matches available today.
Peugeot J7 Van Blue and White MATRA SPORTS - ELIGOR
35,00 €
Peugeot 106 blue 1993
30,00 €
Peugeot D3A beige - Chocolat POULAIN - CORGI
35,00 €
Peugeot 905 white No. 1 - 24 Hours of Le Mans 1992 (blister)
25,00 €
Peugeot 402 Dark Red - Dinky-Toys (Editions Atlas) - No. 24K
25,00 €
The scale is the reduction ratio between the real car and the model. At 1:43 scale, for example, every centimetre of the model represents 43 centimetres of the real vehicle.
In practice, a 1:18 Ferrari model is about 25–30 cm long, while at 1:43 it measures roughly 10 cm.
Our model cars mainly come in 1:43, 1:24, 1:18 and 1:87 (HO) scale. The scale is always listed on the product page.
The smaller the second number, the bigger the model (e.g. 1:18 is larger than 1:43).
Yes, every model car ships in its protective box. The box preserves its collector value and protects your model from dust and knocks.
We pack every order with great care: bubble wrap, snug padding and polystyrene. Your model car is fully secured on its way to you.
In-stock items ship within 24–48h. Allow 2–3 business days for mainland France with Colissimo, or 4–5 days with Mondial Relay.
I can't say exactly when new stock will arrive, as it comes in a trickle. Feel free to contact me and I'll let you know as soon as it's available.