Model Car Yellow Renault 4 CV from 1954 MICHELIN (Solido reference 82102)
Scale 1/43
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Discover this magnificent yellow Renault 4 CV from 1954 in Michelin colors, faithfully reproduced by Solido under the reference 82102. This exceptional model car captures all the essence of the emblematic French city car in its distinctive advertising livery, witness to an era when the French automobile shone on European roads.
A true collector's item , this model car reproduction is a must-have for all fans of French cars and vintage advertising objects. It perfectly embodies the spirit of the 1950s and the post-war renaissance of the French automotive industry.
Characteristics of the model car
- Model : Renault 4 CV
- Brand : Renault
- Year : 1954
- Scale : 1/43rd
- Color : Michelin Yellow
- Manufacturer : Solido
- Reference : 82102
- Protective case included : Yes
The history of the Renault 4 CV
Launched in 1947, the Renault 4 CV represented Renault's post-war revival. Concealed during the Occupation under the direction of Fernand Picard, this revolutionary little sedan adopted a modern architecture with its rear engine and monocoque body. Its presentation at the 1946 Paris Motor Show marked a decisive turning point for the French popular automobile.
In 1954, the year of our model, the 4CV had already won the hearts of the French. Affectionately nicknamed "the lump of butter" because of its yellow color imposed by the Germans during the war, it established itself as the democratic car par excellence. With its 747 cm³ 4-cylinder engine developing 21 horsepower, it offered accessible mobility to the emerging middle class.
The commercial success of the 4CV exceeded all expectations. The first French car to reach the million-unit production mark, it modernized the national vehicle fleet and accompanied the first mass vacations to the Côte d'Azur.
Renault in 1954: the golden age of management
In 1954, the Renault National Factory, headed by Pierre Lefaucheux, was enjoying its best years. The company, nationalized in 1945, benefited from reconstruction plans and invested heavily in modernizing its production facilities. The Boulogne-Billancourt plant was operating at full capacity to meet growing demand, both domestically and internationally.
This period also saw the rise of advertising partnerships with major French brands. Michelin, a tire giant based in Clermont-Ferrand, developed an innovative marketing strategy by decorating its utility and promotional vehicles in the brand's distinctive colors. These collaborations reinforced the modern and dynamic image of both companies.
Founded in 1899 by brothers Louis, Marcel, and Fernand Renault, Renault's history then experienced a spectacular renaissance. After the trauma of World War II and the death of Louis Renault, the company regained its leading position in the French market thanks to a coherent and accessible product range.
An unexpected ambassador for French roads
The year 1954 marked a turning point in the use of the Renault 4 CV as a traveling advertising vehicle. Michelin, aware of the marketing potential of this ubiquitous car on French roads, developed a fleet of promotional vehicles dressed in its iconic yellow color. These "mobile Bibendums" crisscrossed France to promote the innovations of the Clermont-Ferrand manufacturer.
These 4 advertising CVs actively participated in the major sporting events of the time, notably the Tour de France cycling race , where they accompanied the nascent advertising caravan. Their plump silhouette and bright color made them unexpected stars, capturing the attention of the public gathered on the roadsides. Bibendum himself sometimes took a seat on board to greet the enthusiastic crowds.
The cultural impact of these vehicles extends far beyond their commercial function. They become privileged witnesses to the modernization of French society during the Trente Glorieuses. In the villages they pass through, the arrival of these little yellow ambassadors arouses curiosity and symbolizes the entry into the era of mass consumption and democratized mobility.
Even today, these historic advertising liveries fascinate collectors and automotive history enthusiasts. They perfectly embody the optimism and innovation of this pivotal decade as France rebuilt itself and looked confidently toward the future.
Complete your collection of historical model cars
This 1954 Renault 4 CV Michelin occupies a special place in the world of French model cars. It fits perfectly into collections dedicated to Renault model cars and is the perfect complement to vintage advertising vehicles . Its Solido finish guarantees exceptional reproduction quality, faithful to the standards of this renowned manufacturer.
Collectors with a passion for the 1950s will particularly appreciate this piece, which sits harmoniously alongside other iconic models of the era. It also fits in well with French cars and classics from 1950 to 1979 , forming a coherent ensemble representative of the national automotive heritage.
This model car will appeal to both experienced collectors looking for authentic historical pieces and novices looking to start a thematic collection around French automobiles. Its 1/43rd format, a reference standard in the world of collecting, makes it easy to integrate into displays and dioramas. It will also make an ideal gift for any Solido model cars enthusiast or passionate about the history of 1/43rd scale model cars .
Frequently Asked Questions
How to understand the scales of miniatures?
Scale indicates the reduction ratio between the real car and the miniature. For example, at 1:43 scale, each centimeter on the miniature corresponds to 43 centimeters on the real vehicle.
Concretely, a 1/18 scale Ferrari model is approximately 25-30 cm long, while in 1/43 scale it measures approximately 10 cm.
What scales are available?
Our model cars are mainly offered in 1/43, 1/24, 1/18 and 1/87 (HO) scales. The scale is always indicated in the product sheet.
The smaller the second number, the larger the model car (e.g. 1/18 is larger than 1/43).
Does the model car come with protection?
Yes, each model car is systematically delivered in its protective box. This box preserves the collectible value and protects your model car from dust and shocks.
How is my package protected during transport?
We package each order with the utmost care: bubble wrap, appropriate cushioning, and polystyrene. Your model car is perfectly secure during its journey.
What is the delivery time?
In-stock items are shipped within 24-48 hours. Please allow 2-3 business days for France via Colissimo or 4-5 days via Mondial Relay.
The model car is no longer in stock, when will you have it?
It's impossible for me to know exactly when I'll receive a new stock because I receive arrivals in dribs and drabs. Please contact me so I can keep you informed as soon as it's available.
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