Renault 4 red with Berger advertising from the Tour de France 1964
Scale: 1/43rd
PLEASE NOTE: the first image is a computer-generated render and may not exactly match the vehicle in this listing, so please check the photos that follow it.
Discover this stunning replica of the Renault 4 red in Berger colors, a faithful witness of the 1964 Tour de France. This exceptional miniature perfectly captures the spirit of this golden age of French cycling, where advertising vehicles were an integral part of the spectacle of the Grande Boucle.
True collector's item for automobile and cycling enthusiasts, this miniature evokes a fascinating period when sport and advertising began to weave indissoluble links on the roads of France.
Launched in 1961, the Renault 4 revolutionized the popular French car. Pierre Dreyfus, then CEO of Renault, aimed to create a practical and economical vehicle capable of competing with the Citroën 2CV. The bet was bold: to offer a spacious car, simple to use, and accessible to the largest number.
This revolutionary sedan stands out with its rear hatch, a remarkable innovation for the time that radically transforms automotive use. Its torsion bar suspension and dashboard-mounted gearbox make it a particularly maneuverable and practical vehicle for everyday life.
The success was immediate and lasting. The Renault 4 quickly became one of the best-selling cars in France, symbolizing the democratization of the automobile and the entrance into the Trente Glorieuses.
In 1964, Renault was undergoing an exceptional period of expansion. The national company, led by Pierre Dreyfus since 1955, multiplied innovations and diversified its range. After the success of the Dauphine, the diamond brand set its sights on practical vehicles like the 4L to conquer new markets.
This era also marked the rise of modern automotive marketing. Renault understood the importance of media visibility and naturally partnered with major French sporting events. The Tour de France, an exceptional showcase of French expertise, became a privileged partner to present the brand's innovations.
The 1964 Tour de France marked a turning point in the history of French sports communication. This edition, won by Jacques Anquetil, saw a particularly colorful and innovative advertising caravan parade along the roads. The vehicles in the sponsors' colors became essential elements of the cycling spectacle.
Berger, the emblematic brand of the time, brilliantly utilized this exceptional showcase to promote its products. The bright red vehicles crisscrossed French roads, creating a strong emotional connection with the crowds gathered along the sides. This revolutionary marketing strategy forever transformed the perception of advertising in sport.
The Renault 4 Berger thus became a symbol of a carefree era where automotive innovation met the popular celebration of cycling. These vehicles, true rolling ambassadors, contributed to anchoring the image of modernity and dynamism deeply in the French collective consciousness.
This advertising Renault 4 naturally finds its place among the must-have pieces for collectors passionate about French automobiles and the history of sport. It fits perfectly into a collection dedicated to advertising vehicles or Tour de France vehicles.
Enthusiasts of Renault miniatures will discover a perfect complementary piece to other models of the brand, especially the Renault 4L collection. This miniature harmoniously interacts with other French automobiles from the 1960s.
Whether you are a seasoned collector or an informed enthusiast, this Renault 4 Berger is an authentic testament to a time when French automobiles shone on the roads of France, supported by the popular enthusiasm of the Tour de France.
Stephane Bazille
14 November 2026
Always delivered within the agreed deadlines, well-packaged and protected materials. Nothing negative to report. A constantly renewed range that, despite the intention to remain cautious, always finds new temptations...
Claude Lang
13 November 2026
I placed my second order and everything went smoothly, delivery without issues, items in good condition, and delivered on time. After this second order, I can only recommend the site to Bernardminiature, a serious person. Top delivery, thanks again to him and good for a next order.
Serge PINSON
12 November 2026
In addition to the fact that the 1/43 miniatures received are perfectly in line with the photographs and my expectations and are of great finesse, they arrived very quickly (I was even informed of the shipment) and very carefully packaged. Very satisfied, I placed a new order with Bernard Miniatures, a seller I recommend for their selection and reliability.
Sold
It was the last one, and we no longer have it in stock. It may come back one day, but I can't promise. In the meantime, here are the closest matches available today.
Renault Alpine A310 White 1972 - Auto Plus
25,00 €
Renault Alpine A110 1600S blue 1973 - Auto Plus
25,00 €
Renault Frégate Grand Pavois orange and off-white roof 1956 - Auto Plus (blister)
25,00 €
Renault Alpine 1600 SC Blue 1974 - Auto Plus
25,00 €
Renault Saviem SG2 Van in yellow, black and white - RENAULT SPORT - Renault Calberson Assistance 1978 (COFRADIS collection)
40,00 €
The scale is the reduction ratio between the real car and the model. At 1:43 scale, for example, every centimetre of the model represents 43 centimetres of the real vehicle.
In practice, a 1:18 Ferrari model is about 25–30 cm long, while at 1:43 it measures roughly 10 cm.
Our model cars mainly come in 1:43, 1:24, 1:18 and 1:87 (HO) scale. The scale is always listed on the product page.
The smaller the second number, the bigger the model (e.g. 1:18 is larger than 1:43).
Yes, every model car ships in its protective box. The box preserves its collector value and protects your model from dust and knocks.
We pack every order with great care: bubble wrap, snug padding and polystyrene. Your model car is fully secured on its way to you.
In-stock items ship within 24–48h. Allow 2–3 business days for mainland France with Colissimo, or 4–5 days with Mondial Relay.
I can't say exactly when new stock will arrive, as it comes in a trickle. Feel free to contact me and I'll let you know as soon as it's available.