Voiture miniature Renault Floride Hard-Top brown (purple cardboard box) - SOLIDO

This magnificent Renault Floride Hard-Top in miniature captures all the elegance of French automobiles from the 1960s. Made by Solido in its original brown shade and presented in its authentic purple cardboard box, this faithful reproduction will charm fans of classic French cars.

As a true collectible piece, this miniature showcases Solido's craftsmanship and the French art de vivre from a time when automobiles were synonymous with refinement and distinction.

Features of the miniature

• Model: Floride Hard-Top
• Brand: Renault
• Year: 1960-1968
• Scale: 1/43
• Color: Brown
• Manufacturer: Solido
• Protective case included: Yes (original purple cardboard box)

The original model: a symbol of Renault's renewal

Launched in 1959, the Renault Floride marked a complete break with the traditional image of the diamond brand. This 2+2 convertible embodied Renault's desire to attract a young and affluent clientele, in search of elegance and modernity. The Hard-Top version, introduced in 1962, offered the charm of a coupe while maintaining the sporty DNA of the model.

Equipped with a 4-cylinder engine of 845 cm³ and then 956 cm³, the Floride prioritized style over pure performance. Its lines, designed by Pietro Frua at Ghia, revealed a graceful and modern silhouette, with its characteristic grille and generous chrome details. This automobile represented the Mediterranean art of living and the sweetness of life in the Sixties.

Although its commercial career was modest with around 170,000 units produced, the Floride left a lasting impression and remains today one of the most iconic models from this pivotal period in the French automobile industry.

Renault in the 1960s: the era of renewal

The 1960s represented a period of major transformation for Renault. Under the leadership of Pierre Dreyfus, the public company sought to modernize its image and diversify its range. Following the popular success of the 4CV, the brand aimed to conquer new segments, particularly that of leisure and luxury cars.

This decade saw the birth of bold models like the R8, R16, and of course the Floride. Renault was investing heavily in design and did not hesitate to call on renowned Italian coachbuilders to create automobiles with refined aesthetics. This strategy allowed the company to compete with European rivals while asserting a distinctive French style.

The era also corresponded to Renault's international expansion, with the development of new markets and the pursuit of a premium image that would later culminate in the Alpine alliance.