Citroën 2 CV Barbot Spéciale blue from 1953 with YACCO advertising - Norev
Echelle: 1/43ème
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This Citroën 2 CV Barbot Spéciale blue from 1953 with YACCO advertising by Norev accurately captures one of the most iconic versions of the famous Deudeuche. This exceptional miniature faithfully reproduces this promotional version that marked the French roads in the 1950s, combining the timeless design of the 2 CV with the world of automotive lubricants of the time.
More than just a miniature model, this piece is an authentic testimony to French automotive history and the evolution of advertising strategies in the post-war era. It will naturally find its place in any collection dedicated to exceptional French vehicles.
In 1953, the Citroën 2 CV began its fifth year of marketing following its revolutionary launch at the 1948 Paris Motor Show. This Barbot Spéciale version represents a specific variant of the range, designed in a context where Citroën sought to diversify its offering while democratizing the automobile in France.
The original model stands out for its innovative technical features for the time: independent four-wheel suspension, ultra-light monocoque body, and an air-cooled two-cylinder engine of 375 cm³. This engine develops a power of 9 horsepower, sufficient to propel the 495 kg of this exceptional automobile on the roads of France.
The 1953 version already benefits from the first improvements made to the original model, particularly in terms of interior finish and mechanical reliability. This year also marks the intensification of production in Citroën factories, gradually reducing delivery times that could then reach several years.
At the beginning of the 1950s, Citroën was going through a pivotal moment in its history. Under the leadership of André Citroën and then Pierre-Jules Boulanger, the brand with chevrons established itself as one of the most innovative manufacturers in Europe. The 2 CV perfectly embodies this avant-garde philosophy, fulfilling the revolutionary brief to transport "two farmers in clogs, 50 kg of potatoes, or a barrel across fields."
This period corresponds to the reconstruction of the French automotive industry in the post-war era. Citroën focused on technical innovation and the democratization of the automobile, positioning the 2 CV as the vehicle of the French economic renewal. The brand simultaneously expanded its range with the DS and other models that would revolutionize the sector.
The history of Citroën, founded in 1919 by André Citroën, is marked by a constant pursuit of innovation. From its beginnings, the brand distinguished itself by adopting new production techniques and bold mechanical solutions that would have a lasting influence on the global automotive industry.
This special version with YACCO advertising reflects a common practice in the 1950s: using civilian vehicles as mobile advertising supports. YACCO, a French lubricant brand founded in 1919, then developed an innovative marketing strategy by partnering with iconic vehicles to promote its products.
The collaboration between Citroën and YACCO fits into a particular economic context. The post-war period saw the emergence of new forms of advertising, and vehicles became real rolling billboards. This approach allowed manufacturers to diversify their revenue streams while offering advertisers optimal visibility across the territory.
These promotional vehicles traveled across France, participating in trade shows, fairs, and technical demonstrations. They thus contributed to forging the image of modernity and dynamism of the YACCO brand while showcasing the exceptional road qualities of the 2 CV on all types of terrain.
This association would permanently mark the collective imagination of the French, who would long associate the 2 CV with the great commercial and tourism adventures of the Trente Glorieuses. These special vehicles have now become sought-after collector's items, witnesses to a time when advertising and automobiles had special relationships.
This Citroën 2 CV Barbot Spéciale YACCO holds a special place in the world of French automotive miniatures. It fits perfectly into collections dedicated to Citroën 2CV miniature cars and ideally completes series dedicated to post-war advertising vehicles.
Passionate collectors of French automobiles will particularly appreciate this piece, which harmoniously dialogues with other iconic models from the 1950s. It is also an excellent entry point for enthusiasts wishing to discover the world of Norev miniatures, renowned for their historical fidelity and fine finish.
This miniature will appeal to both established collectors and automotive history enthusiasts eager to own an authentic testimony of the evolution of advertising practices in the French industry. It naturally belongs alongside other utility and promotional vehicles that marked the classic decades of the automobile, thus forming a coherent and representative set of a bygone but truly fascinating era.
Stephane Bazille
30 septembre 2026
This is my ... nth order at Bernard Miniatures, and I must admit that I find it difficult to find negative points! The only one being my difficulty in resisting the urge to order one or two models from time to time ... The orders arrive on time, the models are carefully packaged; Perfect!!
Georges BRUGAT
29 septembre 2026
Responsiveness, quick order processing, reasonable prices, a wide selection of miniatures, a loyalty program (which is always a plus). Very courteous exchanges and sound business honesty.
Patrice SIMON
28 septembre 2026
Always impeccable, quality miniatures, correct selection and prices, fast delivery, careful and friendly seller... pure happiness. I highly recommend.
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Concrètement, une Ferrari miniature au 1/18 fait environ 25-30 cm de long, tandis qu'au 1/43 elle mesure approximativement 10 cm.
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