Discover this magnificent reproduction of the Citroën ID break in the iconic colors of Europe 1, dating back to 1967. This faithfully reproduced miniature showcases the recognizable orange, black, and gray livery of the famous radio station, turning this service vehicle into a true collector's piece.
This Citroën ID break EUROPE 1 represents an important part of French media history and serves as a valuable testimony to the golden age of peripheral radio. A must-have model for collectors passionate about advertising automobiles and radio heritage.
Features of the miniature
- Model: ID break
- Brand: Citroën
- Year: 1967
- Scale: 1/43
- Color: Orange, black and gray EUROPE 1
- Protective case included: Yes
The history of the Citroën ID
Launched in October 1956 at the Paris Motor Show, the Citroën ID represented a more accessible version of the revolutionary DS. Designed to democratize the technological innovations of its prestigious sister, the ID retained the hydropneumatic suspension and power steering while offering a more modest engine and simplified equipment.
The break version of the ID, marketed from 1958, met the growing needs of professionals and large families. With its exceptional load volume and remarkable modularity, it appealed to both craftsmen and service companies. The break body retained all the elegance of the sedan while offering unmatched practicality.
This break variant enjoyed notable commercial success, particularly among company fleets that appreciated its reliability, unique riding comfort, and transport capacity. It perfectly embodied Citroën's innovative spirit in the 1960s.
Citroën in the 1960s
In the mid-1960s, Citroën was experiencing a prosperous period in its history. Under the leadership of Pierre Bercot, the brand with chevrons multiplied technical innovations and solidified its reputation as a forward-thinking brand. The ID/DS range represented the technological flagship of the brand, demonstrating its ability to revolutionize the automobile.
This period also marked Citroën's international expansion and the development of strategic partnerships. The French brand established itself as a symbol of innovation and refinement, particularly in Europe, where its vehicles equipped numerous official and commercial fleets. The legendary reliability of the ID models made them preferred choices for demanding businesses such as the media.
The epic journey of Europe 1 on the roads of France
This Citroën ID break Europe 1 testifies to a revolutionary era in the history of French media. In the 1960s, Europe 1 literally revolutionized the French radio landscape by offering modern and dynamic programming, far removed from the stilted style of state radio.
Europe 1's reporting vehicles, recognizable by their orange and black livery, roamed the roads of France to cover news live. These Citroën breaks, chosen for their reliability and load volume, transported all the technical equipment necessary for journalists: tape recorders, microphones, and even the first mobile transmission equipment.
One of the most famous anecdotes concerning these Europe 1 vehicles dates back to the events of May 1968. While television was on strike, Europe 1 reporters, behind the wheel of their ID breaks, were privileged witnesses to student protests. These orange cars quickly became familiar sights to Parisians, weaving through the streets of the Latin Quarter to bring the latest news of a movement that was changing France.
The station also used these vehicles for its spectacular promotional operations, such as the famous "Europe 1 tours France" where the breaks traveled the country to meet listeners. This closeness to the public, symbolized by these Citroëns in the station's colors, greatly contributed to Europe 1's popular success and left a profound mark on the French collective imagination.
Complete your miniature collection
This Citroën ID break Europe 1 naturally finds its place alongside other iconic advertising vehicles from the era. It pairs perfectly with advertising vehicles and ideally completes a collection dedicated to Citroën miniatures. Collectors will also appreciate pairing it with other models from the 1960s era.
For enthusiasts of French automotive heritage, this miniature serves as an ideal bridge to other tricolor icons like Peugeot or Renault from the same period. It will appeal to both collectors of French cars and vintage advertising object enthusiasts, offering a unique cultural dimension to any automotive miniature collection.
